Description: The nonprofit Center for Science in the Public Interest is pressuring CPG brands and grocers to restrict the ubiquitous in-store placement of sugary soda, punch, lemonade, and sports drinks. Source: MediaPost.com – video report Date: Nov 05, 2021 Link: https://www.mediapost.com/publications/article/368407/advocacy-group-asks-brands-grocers-to-keep-soda.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=124205&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What do you believe the response should be from the retail… Read more »
Posts Categorized: Retail Marketing
Under Armour shares soar as earnings beat prompts retailer to hike annual outlook
Description: Under Armour shares soared Tuesday, as strong fiscal third-quarter earnings revealed the athletic apparel maker is seeing progress in improving its brand image under Chief Executive Officer Patrik Frisk. Source: CNBC.com – video report Date: Nov 02, 2021 Link: https://www.cnbc.com/2021/11/02/under-armour-uaa-reports-q3-2021-earnings.html Questions for discussion: What explains Under Armour’s performance? What should the firm do to continue… Read more »
A&W Targets Math-Challenged Americans
Description: In the 1980s, A&W Restaurants tried to compete with McDonald’s Quarter Pounder by offering a bigger 1/3 pound burger at the same price. Unfortunately, Americans aren’t so great at math. Confused consumers wrongly assumed that 1/4 was bigger than 1/3 (because 4 is bigger than 3) and the whole experiment went down in history as… Read more »
Peloton or the gym? More people are choosing both. What that means for the fitness industry
Description: Julia Yuryev still hasn’t caved and purchased a Peloton Bike, but the 38-year-old public relations professional is actively considering it. Source: CNBC.com – video report Date: Oct 26, 2021 Link: https://www.cnbc.com/2021/10/26/peloton-or-the-gym-why-decidewhat-this-means-for-fitness-companies.html Questions for discussion: What does the data say about consumer attitudes toward at-home and at-gym participation? What does this mean for the industry? How can… Read more »
Lululemon CEO says there’s enough inventory coming to meet forecast
Description: As many retailers fret about supply chain disruptions ahead of the holiday shopping season, Lululemon Athletica Inc.’s chief executive said he’s not worried about meeting sales targets. Source: BNNBloomberg.com – video report Date: Oct 28, 2021 Link: https://www.bnnbloomberg.ca/lululemon-ceo-says-there-s-enough-inventory-coming-to-meet-forecast-1.1672371 Questions for discussion: Summarize the marketing situation the company is in today using SWOT analysis. What… Read more »
McDonald’s Finally Testing McPlant In The U.S.
Description: McDonald’s is taking a few more baby steps toward the plant-based future, announcing plans to test the McPlant burger in eight U.S. restaurants, starting next month. Source: MediaPost.com Date: Oct 19, 2021 Link: https://www.mediapost.com/publications/article/367885/mcdonalds-finally-testing-mcplant-in-the-us.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=124027&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: Who do you believe is the customer that McDonald’s is targeting? Do you think this good product… Read more »
Consumers are splurging on diamonds. Signet Jewelers just hiked its full-year outlook — again
Description: Signet Jewelers on Tuesday said it agreed to buy the off-mall jewelry chain Diamonds Direct USA for $490 million in cash, in a bid to reach younger shoppers and inch closer to hitting its annual revenue goal of $9 billion. Source: CNBC.com Date: Oct 12, 2021 Link: https://www.cnbc.com/2021/10/12/signet-jewelers-to-buy-diamonds-direct-hikes-outlook-before-holidays.html Questions for discussion: What explains the surge… Read more »
Zellers returns — kind of — but the lowest price isn’t quite the law
Description: Shoppers at a Hudson’s Bay store in Burlington, Ont., might be surprised to see the typical black typeface of their familiar department store give way to bright red signage — equally familiar to most Canadians who shopped for anything from housewares to hardware from the 1970s onward. Source: CBC.ca Date: Oct 12, 2021 Link:… Read more »
Is Your Marketing Leveraging The Changing Hispanic Demographic?
Description: Since we are celebrating Hispanic Heritage Month, there are a few standouts about this changing demographic marketers need to note. Source: MarketingPost.com Date: Oct 05, 2021 Link: https://www.mediapost.com/publications/article/367341/is-your-marketing-leveraging-the-changing-hispanic.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=123867&hashid=sEI_WGOFRPC9S2yOZBKY8g Questions for discussion: What does the research data say about the Hispanic market today that would be of particular interest to marketers? Which industries do you… Read more »
These 3 friends built a $1 billion used cars business
Description: CNBC Make It’s Karen Gilchrist spoke to Carro co-founder and CEO Aaron Tan about how he and his college friends built a billion-dollar business selling used cars, and what the road ahead has in store. Source: CNBC.com – video report Date: Oct 03, 2021 Link: https://www.cnbc.com/video/2021/10/03/carro-how-aaron-tan-and-friends-built-a-1-billion-used-cars-business.html Questions for discussion: Describe the business model and… Read more »
Applied Marketing, 2e
Canadian Edition
