Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing, Retail Marketing.

Description: Ecommerce continues to grow and thrive, but companies must adapt to find real success.


Date: Sep 21, 2021


Questions for discussion:

  • What does the report say about the changes and new thinking about adjusting strategies?
  • Do you agree with this line of thinking?
  • Do you think it applies across a variety of organizations?