Lululemon beats expectations and hikes full-year forecast as athleisure demand takes hold

Posted by & filed under Consumer/Buyer Behavior, Product Brands and Branding, Retail Marketing.

Description: Lululemon Athletica Inc raised its full-year forecast on Wednesday, after beating revenue and profit estimates on strong demand for its comfortable leggings and sports bras, sending the apparel maker’s shares up nearly 12 per cent.

​Source: FinancialPost.com

Date: Sep 10, 2021

Link: https://financialpost.com/news/retail-marketing/lululemon-beats-expectations-and-hikes-full-year-forecast-as-athleisure-demand-takes-hold

Questions for discussion:

  • Summarize the financial picture at Lululemon and the marketing that explains it.
  • How would you distinguish the Lululemon consumer from that of Nike?