Posted by & filed under Consumer/Buyer Behavior, Product Brands and Branding, Retail Marketing.

Description: Lululemon Athletica Inc raised its full-year forecast on Wednesday, after beating revenue and profit estimates on strong demand for its comfortable leggings and sports bras, sending the apparel maker’s shares up nearly 12 per cent.


Date: Sep 10, 2021


Questions for discussion:

  • Summarize the financial picture at Lululemon and the marketing that explains it.
  • How would you distinguish the Lululemon consumer from that of Nike?