Description: (Bloomberg) — Jessica Simpson’s family offered to buy the singer-turned-fashion entrepreneur’s brand out of bankruptcy for $65 million, a lawyer said in court Wednesday.
Date: Sep 01, 2021
Questions for discussion:
- What is the value of this brand with respect to any future marketing effort?
- Do you think the financial failure will impact on any future selling and branding effort?
- How would you make use this brand?