Description: Daniel Zhang isn’t worried about replacing Jack Ma. He’s worried about replacing Alibaba. Source: Bloomberg.com Date: Sep 09, 2019 Link: https://www.bloomberg.com/news/articles/2019-09-09/alibaba-s-new-chair-says-he-ll-find-the-way-to-kill-his-business?srnd=businessweek-v2 Questions for discussion: What is Daniel Zhang’ s goal at Alibaba? Do you agree with his vision?
Posts Categorized: Retail Marketing
How Tim Hortons became a coffee shop darling in Canada but not in the US
Description: Tim Hortons is Canada’s one-stop shop for coffee, breakfast, lunch and doughnuts. In 2018, it supplied more than 60% of the revenue of its parent company, Restaurant Brands International, which also owns Burger King and Popeyes. Source: CNBC.com – video report Date: Sep 04, 2019 Link: https://www.cnbc.com/2019/09/04/why-tim-hortons-isnt-as-popular-as-starbucks-or-dunkin-in-the-us.html Questions for discussion: Why has Tim Hortons struggled establishing itself… Read more »
Nordstrom Tests Accepting Online Returns Bought From Rivals
Description: Nordstrom Inc. is trying an unusual approach to get busy New York City shoppers in its doors: Letting them return merchandise they bought online—from other retailers. Source: Fortune.com Date: Sep 06, 2019 Link: https://fortune.com/2019/09/06/nordstrom-tests-accepting-online-returns-from-rivals-such-as-macys/ Questions for discussion: Is this a good idea? What is the benefit to customers and to Nordstrom? Would an “any-brand”… Read more »
Inside Amazon and Shopify’s race to master time and space in e-commerce
Description: Shopify and Amazon are more strategic partners than competitors, with Shopify needing Amazon the same way Harry Potter needs Voldemort Source: FinancialPost.com Date: Aug 29, 2019 Link: https://business.financialpost.com/technology/inside-amazon-and-shopifys-race-to-master-time-and-space Questions for discussion: Summarize what the report says about the importance of fulfillment versus order-taking? What is the strategic relationship between these firms? Is this a… Read more »
15 Minutes to ‘Mayhem’: How a Tweet Led to a Shortage at Popeyes
Description: The “chicken sandwich wars” with Chick-fil-A captivated the internet and drove record sales. Then they became a logistical headache. Source: NYTimes.com Date: Aug 29, 2019 Link: https://www.nytimes.com/2019/08/29/business/popeyes-chicken-sandwich-shortage.html Questions for discussion: What does the report say what happened? Was this a “problem”? Do you think it was planned? What should the firm do about the… Read more »
Battle of the Bubbles
Description: The early darling of fizzy water is losing ground to big soda, and shareholders are questioning its management. Source: Bloomberg.com Date: Aug 22, 2019 Link: https://www.bloomberg.com/features/2019-lacroix-sparkling-water-wars/?srnd=businessweek-v2 Questions for discussion: Summarize the reasons for growth in this sector in terms of changing consumer behaviors. Explain the positioning of the brands mentioned in this report.
Applied Marketing, 2e
Canadian Edition
