Posted by & filed under Consumer/Buyer Behavior, Retail Marketing, Supply Chain.

Description: Canadian viewership will reach new heights this year, according to our latest digital video viewer forecast. Previously, we expected the number of video viewers to reach 28.0 million in 2024, but we now forecast that milestone will be met next year. Nearly 18 months of restricted public gatherings have led to more time at home and a strong appetite for long-form entertainment. Increasingly, that demand is being met by video delivered via the internet and apps.


Date: Oct 4, 2021


Questions for discussion:

  • Summarize and explain the data presented and the trends taking place?
  • Do you agree with the interpretations and projections?