Description: McDonald’s McPlant burger is more popular than initially expected, according to Piper Sandler analyst Michael Lavery. Source: CNBC.com – video report Date: Jan 26, 2022 Link: https://www.cnbc.com/2022/01/26/mcdonalds-mcplant-burger-made-with-beyond-meat-sold-better-than-expected.html Questions for discussion: What do the sales results say about this food category, in you opinion? Do you think the “P.L.T.” branding is a good choice? What else… Read more »
Posts Categorized: Retail Marketing
Are social shoppers buying into in-app checkout?
Description: The majority of US social buyers still order from retailer websites, rather than directly on social platforms. Source: eMarketer.com Date: Jan 21, 2022 Link: https://www.emarketer.com/content/social-shoppers-in-app-checkout Questions for discussion: Explain this buyer behavior. Do you think there is a way to persuade buyers to buy more often on social platforms?
Canadian retail sales dropped 2.1% in December amid Omicron
Description: Canadian retail sales pared back most of their recent gains last month, as the country suffered through new lockdown restrictions during the key holiday season. Source: BNNBloomberg.ca – video report Date: Jan 21, 2022 Link: https://www.bnnbloomberg.ca/canadian-retail-sales-dropped-2-1-in-december-amid-omicron-1.1711115 Questions for discussion: What explains the drop in retail sales? Given the analysis, what should retailers expect in… Read more »
Amazon is making its own containers and bypassing supply chain chaos with chartered ships and long-haul planes
Description: For years, Amazon has been quietly chartering private cargo ships, making its own containers, and leasing planes to better control the complicated shipping journey of an online order. Now, as many retailers panic over supply chain chaos, Amazon’s costly early moves are helping it avoid the long wait times for available dock space and workers at… Read more »
Chip shortage, supply chain issues give used car prices rare boost
Description: Joe Tarin of Corsa Auto Repair and Sales surveys his downtown Toronto lot with a stoic smile. Source: BNNBloomberg.ca – video report Date: Dec 06, 2021 Link: https://www.bnnbloomberg.ca/chip-shortage-supply-chain-issues-give-used-car-prices-rare-boost-1.1691701 Questions for discussion: Summarize what is happening in the used car market and the reasons reported. How are consumers and distributors reacting to the situation?
From $0 to $7 billion: Here’s how Swiss running shoe company On is becoming one of the hottest sportswear brands
Description: On is a Swiss running shoe company that is the brainchild of Olivier Bernhard, a six-time Ironman champion and former professional triathlete. In just 11 years, the upstart company went from zero to a valuation over $7 billion. This is the story about how a two time world champion and his friends landed Roger… Read more »
Papa Johns fires up brand overhaul, drops apostrophe from logo
Description: Papa John’s International — the company name retains the apostrophe while the logo drops it — is capitalizing on a winning pandemic sales streak with a wide-ranging brand refresh covering its visual identity and in-store design. Source: MarketingDive.com Date: Nov 16, 2021 Link: https://www.marketingdive.com/news/papa-johns-fires-up-brand-overhaul-drops-apostrophe-from-logo/610107/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-11-16%20Marketing%20Dive%20Newsletter%20%5Bissue:38038%5D&utm_term=Marketing%20Dive Questions for discussion: What do you think about the brand… Read more »
Walmart CEO Doug McMillon says inflation is opportunity to beat competitors on price
Description: As the cost of groceries and household goods rises, WalmartCEO Doug McMillon said the big-box retailer will lean into its longtime strategy: Undercutting rivals on price. Source: CNBC.com – video report Date: Nov 16, 2021 Link: https://www.cnbc.com/2021/11/16/walmart-ceo-doug-mcmillon-inflation-is-opportunity-to-win-customers.html Questions for discussion: What is the company’s planned response to the head-winds it is facing? Do you think… Read more »
Early U.S. Holiday Spending Plans Look Similar to 2020
Description: WASHINGTON, D.C. — Gallup’s initial measure of Americans’ 2021 Christmas spending intentions finds consumers planning to spend an average $837 on gifts this season. Source: Gallup.com Date: Nov 02, 2021 Link: https://news.gallup.com/poll/356897/early-holiday-spending-plans-look-similar-2020.aspx Questions for discussion: What does Gallup research suggest is likely to happen this coming shopping season? How can marketers strategically make use… Read more »
Sleep Country’s digital revolution during the pandemic
Description: Stewart Schaefer, President of Sleep Country Canada, talks to Financial Post’s Larysa Harapyn about the company’s digital revolution during the pandemic. Source: FinancialPost.com – video report Date: Oct 26, 2021 Link: https://www.youtube.com/watch?v=SUKPthnD1hc&t Questions for discussion: How has the firm rebounded by way of ecommerce marketing effort? Why is the retail store less important for… Read more »
Applied Marketing, 2e
Canadian Edition
