Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Pricing, Retail Marketing.

Description: Prices of goods online have now risen for an unprecedented 15 consecutive months, following what was a historical period of declines, according to a new report from Adobe Digital Insights.

Source: – video report

Date: Sep 15, 2021


Questions for discussion:

  • How would you explain the distribution of price changes by product categories?
  • How might this affect future consumer spending?
  • How should marketers respond to this information?