Description: Prices of goods online have now risen for an unprecedented 15 consecutive months, following what was a historical period of declines, according to a new report from Adobe Digital Insights.
Source: CNBC.com – video report
Date: Sep 15, 2021
Questions for discussion:
- How would you explain the distribution of price changes by product categories?
- How might this affect future consumer spending?
- How should marketers respond to this information?