Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: American Eagle shares tumbled Thursday after the company reported fiscal second-quarter revenue short of analysts’ estimates, as its e-commerce business decelerated compared with the prior year.

Source: – video report

Date: Sep 02, 2021


Questions for discussion:

  • Explain the problems retailers like American Eagle are facing as they adapt to the ever changing retail business environment.
  • What would you advise management of American Eagle do at this time?
  • Would you be an investor in the firm today?