Posted by & filed under Marketing Strategy, Retail Marketing, Supply Chain.

Description: Canadian Tire, one of the country’s best known retailers, spent most of 2020 scouring the global economy for products customers wanted. The main change to its supply chain this year, though, is not where it orders from, but when.


Date: Mar 23, 2021


Questions for discussion:

  • What were the problems facing the retailer and how are they planning to deal with them in the future?
  • What would you advise retailers do in the future?