Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Retail Marketing.

Description: Dubin says the startup world has changed since he launched his men’s grooming brand 10 years ago. Here’s his advice for today’s founders.

Source: INC.com

Date: Mar 31, 2021

Link: https://www.inc.com/cameron-albert-deitch/michael-dubin-dollar-shave-club-lessons-ecommerce.html?utm_source=incthismorning

Questions for discussion:

  • Why does Michael Dubin no longer believe in the DTC model that made him a success?
  • What else does he have to say to managers about corporate responsibility?
  • How would you justify the valuation paid for Dollar Shave Club?