Description: Toast, a start-up that sells software to help restaurants with online ordering, has had a rollercoaster of a year managing through the pandemic. Of late, business has been booming, Source: CNBC.com – video report Date: Nov 24, 2020 Link: https://www.cnbc.com/2020/11/23/restaurant-tech-start-up-toast-worth-8-billion-in-employee-share-sale.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Explain the changing environment facing the firm. Do you think it can sustain… Read more »
Posts Categorized: Retail Marketing
Target and Walmart prove the pandemic e-commerce surge won’t reverse
Description: Walmart and Target both reported stellar third-quarter earnings this week, sending their shares soaring. And once again, the biggest headline for both was e-commerce. Walmart (WMT) said its online sales rose 79% in the quarter. Target (TGT) said its online sales rose 155%. Source: Yahoo.Finance.com – video report Date: Nov 20, 2020 Link: https://ca.finance.yahoo.com/news/target-and-walmart-prove-the-pandemic-ecommerce-surge-wont-reverse-133454888.html Questions for discussion:… Read more »
Ulta Beauty strikes deal to open hundreds of shops at Target stores
Description: Target and Ulta Beauty announced a deal Tuesday to open makeup and skincare shops inside of hundreds of Target stores across the country. Source: CNBC.com Date: Nov 10, 2020 Link: https://www.cnbc.com/2020/11/10/ulta-beauty-strikes-deal-to-open-hundreds-of-shops-at-target-stores.html Questions for discussion: Why is this a good strategy for both firms? How would you suggest they promote the deal to their respective customer bases? How… Read more »
If Restaurants Go, What Happens To Cities?
Description: When the Church Brew Works opened in 1999, it amounted to a rare bit of good news for the Lawrenceville neighborhood of Pittsburgh. Its population had shrunk by half since 1960. A quarter of its residents were over 65, mostly old-timers who once worked at the steel mills that hugged the Allegheny River. Source:… Read more »
Advertising Directly to Consumers in Their Homes
Description: Americans have settled into a pandemic-induced homebody existence, and advertisers can recalibrate their content to reach consumers in every room of the house Source: AMA.org Date: Oct 27, 2020 Link: https://www.ama.org/marketing-news/advertising-directly-to-consumers-in-their-homes/ Questions for discussion: What does the report say about consumer behavior and the reasons? How stable do you think the new behaviors are… Read more »
How to Turn Your Customer Base Into a Community To Help Your Business Succeed
Description: When people feel like they are part of something, good things happen. Source: Entrepreneur.com Date: Nov 04, 2020 Link: https://www.entrepreneur.com/article/355841?utm_source=newsletter&utm_medium=email Questions for discussion: In a general sense, what does the report suggest to marketers? Create a sample for each of the three areas for a firm like Apple?
Canopy Growth launches new CBD drinks in Canada, U.S. challenges loom
Description: Canopy Growth (WEED.TO)(CGC) has launched CBD-based drinks aimed at pushing beverage-based pot beyond occasions where it’s socially appropriate to get high. While the Canadian pot giant continues to expand its infused drinks lineup at home, challenges lay ahead as the company looks toward the American market. Source: Yahoo.Finance.com Date: Nov 05, 2020 Link: https://ca.finance.yahoo.com/news/canopy-growth-launches-new-cbd-drinks-in-canada-us-challenges-loom-112046506.html… Read more »
Shopify will partner with TikTok to woo more merchants
Description: Canadian e-commerce company Shopify said on Tuesday it will partner with TikTok to help its one million-plus merchants more easily advertise their products on the video-sharing app, as it looks to grow its customer base. Source: CNBC.com Date: Oct 27, 2020 Link: https://www.cnbc.com/2020/10/27/shopify-will-partner-with-tiktok-to-woo-more-merchants.html Questions for discussion: What are the promotional benefits to merchants as a result… Read more »
Tim Hortons to test deposit program for returnable coffee cups and packaging
Description: TORONTO — Tim Hortons has signed a deal with TerraCycle’s Loop program to test an option that would allow customers to pay a deposit and receive their order in reusable, returnable cups and food packaging. Source: Yahoo.Finance.com Date: Oct 21, 2020 Link: https://ca.finance.yahoo.com/news/tim-hortons-test-deposit-program-110451507.html Questions for discussion: Do you think this program will increase brand… Read more »
Chipotle burritos — not bowls — are all the rage during the pandemic: CFO
Description: The mighty Chipotle burrito — delivered straight to your house — continues to power the restaurant giant’s profits during the COVID-19 pandemic. Source: Yahoo.Finance.com – video report Date: Oct 22, 2020 Link: https://ca.finance.yahoo.com/news/chipotle-burritos-not-bowls-are-all-the-rage-during-the-pandemic-cfo-172128826.html Questions for discussion: How well has Chipotle managed during the covid pandemic that has devastated many restaurants? What marketing and management lessons should… Read more »
Applied Marketing, 2e
Canadian Edition
