Description: People with disabilities make up a large, but diverse and underserved, segment of the US population. According to recent statistics from the Centers for Disease Control and Prevention (CDC), 67 million adults in the US—or 26% of the population—reported living with at least one type of disability. Source: eMarketer.com Date: Nov 20, 2020 Link:… Read more »
Posts Categorized: Relationship Marketing
Google moves into Venmo and bank territory with checking accounts and updated payment app
Description: Google is moving deeper into consumer finance.The tech giant will let users open bank accounts, pay friends and manage budgets through a new version of its Google Pay app rolling out Wednesday. Source: CNBC.com – video report Date: Nov 18, 2020 Link: https://www.cnbc.com/2020/11/18/google-moves-into-venmo-and-banking-turf-with-checking-account-app.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does this new service mean for Google?… Read more »
SPOS #749 – Lee LeFever On Building A Lifestyle Business
Description: Here it is: Six Pixels of Separation – Episode #749 – Host: Mitch Joel. In the early days of blogging and podcasting (2004/2005), I spent a lot of time teaching business professionals about digital marketing and media. One of the more confounding technologies to explain was RSS – the way in which someone would subscribe to a… Read more »
Target and Walmart prove the pandemic e-commerce surge won’t reverse
Description: Walmart and Target both reported stellar third-quarter earnings this week, sending their shares soaring. And once again, the biggest headline for both was e-commerce. Walmart (WMT) said its online sales rose 79% in the quarter. Target (TGT) said its online sales rose 155%. Source: Yahoo.Finance.com – video report Date: Nov 20, 2020 Link: https://ca.finance.yahoo.com/news/target-and-walmart-prove-the-pandemic-ecommerce-surge-wont-reverse-133454888.html Questions for discussion:… Read more »
Ulta Beauty strikes deal to open hundreds of shops at Target stores
Description: Target and Ulta Beauty announced a deal Tuesday to open makeup and skincare shops inside of hundreds of Target stores across the country. Source: CNBC.com Date: Nov 10, 2020 Link: https://www.cnbc.com/2020/11/10/ulta-beauty-strikes-deal-to-open-hundreds-of-shops-at-target-stores.html Questions for discussion: Why is this a good strategy for both firms? How would you suggest they promote the deal to their respective customer bases? How… Read more »
Canadians expected to boost Nintendo’s booming sales
Description: Canadians are expected to boost Nintendo’s (NTDOY) booming sales, as more flock to purchase the family-friendly console, experts say. Source: Yahoo.Finance.com Date: Nov 12, 2020 Link: https://ca.finance.yahoo.com/news/canadians-expected-to-boost-nintendos-booming-sales-projections-144440644.html Questions for discussion: What are the reasons given for Nintendo’s booming sales in Canada? How should Nintendo marketing strategy be orchestrated to take advantage of this trend?
Lyft Co-founder on food delivery opportunities, future of ridesharing
Description: Lyft Co-founder John Zimmer joins Yahoo Finance’s Brian Sozzi, Myles Udland, and Julie Hyman to discuss how the ride sharing company is faring amid COVID-19. Source: Yahoo.Finance.com – video report Date: Nov 12, 2020 Link: https://ca.finance.yahoo.com/video/lyft-co-founder-food-delivery-153323158.html Questions for discussion: How well is Lyft managing during this time of covid? What are the ways Lyft… Read more »
Beyonce, Peloton strike multiyear content partnership, sending bike maker’s shares higher
Description: The bike maker Peloton announced Tuesday morning a multiyear partnership with singer-songwriter Beyonce to produce exclusive content with her music for its streamed workout classes. Source: CNBC.com – video report Date: Nov 10, 2020 Link: https://www.cnbc.com/2020/11/10/beyonce-and-peloton-in-multiyear-content-deal.html Questions for discussion: Explain the fit between these two brands. Why has the stock done so well? What further advice… Read more »
If Restaurants Go, What Happens To Cities?
Description: When the Church Brew Works opened in 1999, it amounted to a rare bit of good news for the Lawrenceville neighborhood of Pittsburgh. Its population had shrunk by half since 1960. A quarter of its residents were over 65, mostly old-timers who once worked at the steel mills that hugged the Allegheny River. Source:… Read more »
Advertising Directly to Consumers in Their Homes
Description: Americans have settled into a pandemic-induced homebody existence, and advertisers can recalibrate their content to reach consumers in every room of the house Source: AMA.org Date: Oct 27, 2020 Link: https://www.ama.org/marketing-news/advertising-directly-to-consumers-in-their-homes/ Questions for discussion: What does the report say about consumer behavior and the reasons? How stable do you think the new behaviors are… Read more »
Applied Marketing, 2e
Canadian Edition
