Posted by & filed under Consumer/Buyer Behavior, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: The bike maker Peloton announced Tuesday morning a multiyear partnership with singer-songwriter Beyonce to produce exclusive content with her music for its streamed workout classes.

Source: – video report

Date: Nov 10, 2020


Questions for discussion:

  • Explain the fit between these two brands.
  • Why has the stock done so well?
  • What further advice would you suggest to management of each brand?