Advertising Directly to Consumers in Their Homes

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Americans have settled into a pandemic-induced homebody existence, and advertisers can recalibrate their content to reach consumers in every room of the house

Source: AMA.org

Date: Oct 27, 2020

Link: https://www.ama.org/marketing-news/advertising-directly-to-consumers-in-their-homes/

Questions for discussion:

  • What does the report say about consumer behavior and the reasons?
  • How stable do you think the new behaviors are and what does this mean for marketers?