Description: Retailers are suffering from an online service gap, according to Relevance Report 2021 Ecommerce, a study from Coveo, conducted by Researchscape. Source: MediaPost.com Date: Mar 06, 2021 Link: https://www.mediapost.com/publications/article/361186/consumers-frustrated-with-the-online-shopping-expe.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121647&hashid=S0v0SEvtS-SjDpBGmLW7Fg Questions for discussion: What does the data say about consumers’ experiences online? What should marketers do about these concerns, in your opinion?
Posts Categorized: Relationship Marketing
Canadian businesses still worry about survival even as the pandemic’s end draws closer
Description: Half of businesses say they do not know how long they can keep operating at their current level of revenue Source: FinancialPost.com – video report Date: Mar 05, 2021 Link: https://financialpost.com/news/economy/canadian-businesses-still-worry-about-survival-even-as-the-pandemics-end-draws-closer Questions for discussion: What does the report say about managers perceptions of the state of their businesses? What is being done to help?… Read more »
SPOS #764 – Ethan Kross On The Power (And Problem) Of Self-Talk
Description: Here it is: Six Pixels of Separation – Episode #764 – Host: Mitch Joel. Ethan Kross is one of the world’s leading experts on controlling the conscious mind. A professor in the University of Michigan’s Psychology Department and its Ross School of Business, he studies how the conversations people have with themselves impact their health, performance, decisions and relationships. He moved… Read more »
Etsy’s pandemic cornerstone was masks. Now it’s showing it can move on.
Description: Etsy (ETSY) vendors sold nearly $750 million worth of masks in 2020, as a whole industry sprang up to address the emerging and then pervasive threat of COVID-19. The company’s latest numbers, though, have demonstrated how it has translated the hot demand for one product into customers sticking around for others. Analysts think it… Read more »
Will Clubhouse be the next social media platform for marketers?
Description: The parent company of Burger King and Popeyes jumped on the buzzy new app last week, opening the possibility of another digital channel for brands. Source: MarketingDive.com Date: Feb 20, 2021 Link: https://www.marketingdive.com/news/will-clubhouse-be-the-next-social-media-platform-for-marketers/595156/ Questions for discussion: How is ClubHouse different from other social sites? Create a positioning map to show the relative position of… Read more »
‘WandaVision’ is so popular it caused Disney+ to crash in the middle of the night
Description: Disney’s “WandaVision” is so powerful and popular, it appeared to take down the company’s streaming service on Friday. Source: CNBC.com Date: Feb 20, 2021 Link: https://www.cnbc.com/2021/02/19/disney-plus-goes-down-wandavision-episode-7-premiere.html Questions for discussion: Do you think Disney marketing is correct to build a brand based on this franchise? How else can Disney extend the brand into other products… Read more »
Reddit, the Talk of the Internet, Raises $250 Million
Description: The start-up, which was at the center of a recent stock market frenzy, was valued at $6 billion in the new funding round. Source: NYTimes.com Date: Feb 08, 2021 Link: https://www.nytimes.com/2021/02/08/technology/reddit-raises-250-million.html Questions for discussion: What makes Reddit a special type of social media? What is their revenue source? What will they use the investment… Read more »
Bud Is A Big Pre-Super Bowl Social Winner, Despite No In-Game Ad
Description: On Jan. 25, Budweiser — one of the several major brands not running in-game Super Bowl ads this year — posted a video ad on all of its social channels explaining that it will instead invest in supporting COVID vaccine education. Source: MediaPost.com Date: Feb 04, 2021 Link: https://www.mediapost.com/publications/article/360263/bud-is-a-big-pre-super-bowl-social-winner-despite.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121322&hashid=VqrNVU8KRva-05RcXzdoNQ Questions for discussion: How well… Read more »
Food delivery orders in Canada increased substantially amid the pandemic
Description: Food delivery apps like Uber Eats, DoorDash, and SkipTheDishes—a Winnipeg-based homegrown competitor to the US-based services—had already established a foothold before the pandemic. The greater need for delivery last year elevated their influence in food service, even though the fees they charge have raised concerns in the restaurant industry and for regulators. Source: eMarketer.com… Read more »
Here’s what really happens to the items you return online
Description: You open up the box. For whatever reason, you don’t like it. So, you send it back…for free. No questions asked. The retailer pays for the shipping costs and already is losing money. Immediately the hourglass of profit turns. Each grain of sand, a few cents dropping from the original price of that air fryer. Source: CNN.com – video… Read more »
Applied Marketing, 2e
Canadian Edition
