Canopy Growth announces joint venture with Drake

Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Product Brands and Branding, Relationship Marketing.

Description: Drake now majority owner of More Life Growth, which plans to sell cannabis and related products Source: CBC.ca – video report Date: Nov 07, 2019 Link: https://www.cbc.ca/news/business/canopy-growth-drake-more-life-1.5351195 Questions for discussion: What is the benefit to partnering with a public personality like Drake? Are there risks to this approach to branding?

‘Built for success’: Canopy’s big bet on pot drinks looms ahead of launch

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Supply Chain.

Description: SMITHS FALLS, ONT. — Innocuously tucked inside Canopy Growth Corp.’s cavernous, custom-built bottling facility is a series of four vats which may be the most important pieces of equipment the pot giant owns. Source: BNNBloomberg.com – video report Date: Oct 30, 2019 Link: https://www.bnnbloomberg.ca/built-for-success-canopy-s-big-bet-on-pot-drinks-looms-ahead-of-launch-1.1340171 Questions for discussion: Summarize the key strategic decisions being made by… Read more »

Facebook sued for age, gender bias in financial services ads

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Market Segmentation, Marketing Strategy, Metrics/Analytics, Product Brands and Branding, Relationship Marketing.

Description: (Reuters) – Facebook Inc <FB.O> was sued on Thursday in a proposed class action accusing it of discriminating against older and female users by withholding advertising for financial services such as bank accounts, insurance, investments and loans. Source: Yahoo.Finance.com Date: Oct 31, 2019 Link: https://uk.finance.yahoo.com/news/facebook-sued-age-gender-bias-183907492.html?guccounter=1 Questions for discussion: What is the basis for the… Read more »

SPOS #691 – The Collaborative Advantage With Paul Skinner

Posted by & filed under Marketing Research, Relationship Marketing.

Description: Here it is: Six Pixels of Separation – Episode #691 – Host: Mitch Joel. There are some books that hit my desk and captivate me. That was my reaction to Paul Skinner‘s book, Collaborative Advantage – How collaboration beats competition as a strategy for success. This is Paul’s antidote to competitive advantage, and a new perspective in… Read more »

This 24-year-old has raised more than $600,000 for charity — by asking for beer money on national TV

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Anheuser-Busch and Venmo are matching donations to the University of Iowa children’s hospital Source: MarketWatch.com Date: Sep 20, 2019 Link: https://www.marketwatch.com/story/this-24-year-old-has-raised-100000-for-charity-by-asking-for-beer-money-on-national-tv-2019-09-18?mod=mw_theo_homepage Questions for discussion: What does this story say about the power of social media? Why were the firms involved quick to contribute funds? What lessons should marketers take away? Could the story have… Read more »

15 Minutes to ‘Mayhem’: How a Tweet Led to a Shortage at Popeyes

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: The “chicken sandwich wars” with Chick-fil-A captivated the internet and drove record sales. Then they became a logistical headache. Source: NYTimes.com Date: Aug 29, 2019 Link: https://www.nytimes.com/2019/08/29/business/popeyes-chicken-sandwich-shortage.html Questions for discussion: What does the report say what happened? Was this a “problem”? Do you think it was planned? What should the firm do about the… Read more »

Chicken sandwich wars: Popeyes and Chick-fil-A feud on Twitter in bid to boost sales

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Relationship Marketing.

Description: Popeyes, which is owned by Restaurant Brands International, brought a chicken sandwich to its national menu for the first time last week. With pickles and a buttered bun, it looks a lot like a Chick-fil-A sandwich. Source: CNBC.com Date: Aug 22, 2019 Link: https://www.cnbc.com/2019/08/22/chicken-sandwich-wars-popeyes-and-chick-fil-a-feud-on-twitter-in-bid-to-boost-sales.html Questions for discussion: Do you think communication effort using social media can influence… Read more »