Description: Canopy Growth (WEED.TO)(CGC) has launched CBD-based drinks aimed at pushing beverage-based pot beyond occasions where it’s socially appropriate to get high. While the Canadian pot giant continues to expand its infused drinks lineup at home, challenges lay ahead as the company looks toward the American market. Source: Yahoo.Finance.com Date: Nov 05, 2020 Link: https://ca.finance.yahoo.com/news/canopy-growth-launches-new-cbd-drinks-in-canada-us-challenges-loom-112046506.html… Read more »
Posts Categorized: Relationship Marketing
Why Isn’t Your Brand Bigger? The Data Point to One Answer
Description: Gallup’s workplace data suggest that the most likely cause of your brand problems is not related to marketing dollars. Source: Gallup.org Date: Nov 04, 2020 Link: https://www.gallup.com/workplace/323165/why-isn-brand-bigger-data-point-one-answer.aspx Questions for discussion: What does the Ed Boyle say is misunderstood by most businesses? What should management focus on in order to improve their brand and profitability?… Read more »
The Resurgence of Branded Recipes for Home Cooks
Description: As consumers return to their kitchens and lean on reliable brands during an uncertain year, we revisit the great American marketing tactic: the branded recipe Source: AMA.org Date: Oct 09, 2020 Link: https://www.ama.org/marketing-news/a-tablespoon-of-trademark/ Questions for discussion: How does the marketing aimed at “cook-at-home” of yesterday compare to the strategies being used today? What are… Read more »
Shopify will partner with TikTok to woo more merchants
Description: Canadian e-commerce company Shopify said on Tuesday it will partner with TikTok to help its one million-plus merchants more easily advertise their products on the video-sharing app, as it looks to grow its customer base. Source: CNBC.com Date: Oct 27, 2020 Link: https://www.cnbc.com/2020/10/27/shopify-will-partner-with-tiktok-to-woo-more-merchants.html Questions for discussion: What are the promotional benefits to merchants as a result… Read more »
Tim Hortons to test deposit program for returnable coffee cups and packaging
Description: TORONTO — Tim Hortons has signed a deal with TerraCycle’s Loop program to test an option that would allow customers to pay a deposit and receive their order in reusable, returnable cups and food packaging. Source: Yahoo.Finance.com Date: Oct 21, 2020 Link: https://ca.finance.yahoo.com/news/tim-hortons-test-deposit-program-110451507.html Questions for discussion: Do you think this program will increase brand… Read more »
How Vanderbilt is successfully handling ‘the biggest crisis higher education’ has ever faced
Description: 2020 has been a crapshoot for colleges amid the coronavirus pandemic, with few bright spots amid community outbreaks in university towns and sharp declines in enrollment. Source: Yahoo.Finance.com – video report Date: Oct 17, 2020 Link: https://ca.finance.yahoo.com/news/how-vanderbilt-is-dealing-with-biggest-crisis-higher-education-ever-143355987.html Questions for discussion: From a marketing point of view, how has covid affected the college market and student behavior? Is there an ideal… Read more »
Judge Blocks Wisconsin Governor’s Indoor Capacity Limits Amid Spike In COVID-19 Cases
Description: A Wisconsin judge has put a temporary hold on an order by Gov. Tony Evers’ administration that limits the capacity of bars, restaurants and indoor spaces amid record numbers of coronavirus cases in the state. Source: NPR.org Date: Oct 14, 2020 Link: https://www.npr.org/sections/coronavirus-live-updates/2020/10/14/923624778/judge-blocks-wisconsin-governors-indoor-capacity-limits-amid-spike-in-covid-19-c Questions for discussion: How should the association handle the PR work… Read more »
The Second City comedy theatre company for sale, includes Toronto location
Description: Chicago-based company also has deep roots in Canadian comedy scene Source: CBC.ca – video report Date: Oct 11, 2020 Link: https://www.cbc.ca/news/business/second-city-sale-1.5753357 Questions for discussion: What would you do with this iconic brand going forward? How could online distribution contribute to growth and development of talent? If you could hire a spokesperson to be the… Read more »
Fourth-generation movie theater operator says chain is months from bankruptcy
Description: B&B Theatres, the sixth-largest cinema chain in the U.S., has been operating for nearly 100 years. Its owners now say it is months away from filing for bankruptcy protection. Source: CNBC.com Date: Oct 09, 2020 Link: https://www.cnbc.com/2020/10/09/movie-theater-operator-bb-theatres-says-its-months-from-bankruptcy.html Questions for discussion: Are there any solutions to this situation? What can management do to prolong operations… Read more »
Kingswood Capital to acquire MEC through CCAA proceeding
Description: Mountain Equipment Co-op’s board unanimously approved a deal for L.A.-based Kingswood Capital to acquire MEC’s assets, including the majority of its stores. BNN Bloomberg’s Anita Sharma has more. Source: BNNBloomberg.com – video report Date: Sep 18, 2020 Link: https://www.bnnbloomberg.ca/video/kingswood-capital-to-acquire-mec-through-ccaa-proceeding~2035739?jwsource=cl Questions for discussion: Based on the interview, why do you think MEC failed? Should their… Read more »
Applied Marketing, 2e
Canadian Edition
