Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing, Retail Marketing, Services Marketing.

Description: When the Church Brew Works opened in 1999, it amounted to a rare bit of good news for the Lawrenceville neighborhood of Pittsburgh. Its population had shrunk by half since 1960. A quarter of its residents were over 65, mostly old-timers who once worked at the steel mills that hugged the Allegheny River.


Date: Nov 03, 2020


Questions for discussion:

  • Summarize what the article says about the loss of small restaurants and bars.
  • Why are they so important to developing the culture of the community?
  • What can communities do to mitigate the impact the coronavirus is currently having on these businesses?