Description: CMOs and marketing managers must manage their time effectively and complete a brand diagnosis within their first six months on the job, says Ritson. Source: MarketingWeek.com Date: Mar 23, 2021 Link: https://www.marketingweek.com/mark-ritson-marketers-skip-brand-research-doomed-fail/ Questions for discussion: Summarize the advice presented in this article. Do you agree with this emphasis? What else would you add?
Posts Categorized: Relationship Marketing
The Miller Lite Candle: Rekindling Memories Of Times You Were Lit
Description: For a limited time, the Molson Coors brand is marketing three new candles scented to evoke, in the best possible way, the distinct, um, fragrance of some watering holes — and the good-time experiences you’ve had there in the non-pandemic past. Source: MediaPost.com Date: Mar 23, 2021 Link: https://www.mediapost.com/publications/article/361668/the-miller-lite-candle-rekindling-memories-of-tim.html Questions for discussion: What do… Read more »
H&M blasted on Chinese social media for pulling Xinjiang cotton
Description: Chinese net users have called for a boycott of Hennes & Mauritz AB because it won’t use cotton from Xinjiang, thrusting the world’s second-largest clothing retailer into the Asian nation’s human rights controversy. Source: BNNBloomberg.com – video report Date: Mar 24, 2021 Link: https://www.bnnbloomberg.ca/h-m-blasted-on-chinese-social-media-for-pulling-xinjiang-cotton-1.1581583 Questions for discussion: Summarize the issues involved in this report…. Read more »
Bigger Than Basketball: Dove Celebrates Black Men Who Paint, Write And… Quilt
Description: Dove Men+Care has been on a mission to focus on Black men — so often revered only on the court — as much more. Its newest effort, timed to basketball’s biggest moment, focuses on that multidimensionality in a new way. Source: MediaPost.com Date: Mar 19, 2021 Link: https://www.mediapost.com/publications/article/361497/bigger-than-basketball-dove-celebrates-black-men.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121788&hashid=_gxgV2JzR9yfKV-QegolPA Questions for discussion: Explain the rationale… Read more »
Adidas, Peloton form partnership to tap pandemic fitness demand
Description: Adidas AG and Peloton Interactive Inc. are teaming up to create a co-branded apparel collection, seeking to tap demand for athletic gear as people look to stay active at home during the pandemic. Source: BNNBloomberg.ca Date: Mar 19, 2021 Link: https://www.bnnbloomberg.ca/adidas-peloton-form-partnership-to-tap-pandemic-fitness-demand-1.1578806 Questions for discussion: What is driving these two firms to join forces? Do… Read more »
Canadiens vs. Canucks game gets first 5G immersive experience
Description: Bell’s TSN/RDS subscribers will be able to watch the Montreal Canadiens game tonight versus the Vancouver Canucks via the app’s “5G View,” a new service using Bell’s 5G network. The company says fans will get virtually “up close” to the game. Source: Yahoo.Finance.com Date: Mar 19, 2021 Link: https://ca.finance.yahoo.com/news/canadiens-vs-canucks-game-gets-first-5-g-immersive-experience-180730022.html Questions for discussion: Do you… Read more »
Unilever bans use of ‘normal’ in beauty packaging, ads in bid to break stereotypes
Description: Unilever will cease use of the word “normal” in the advertising and packaging of its beauty and personal care brands, according to an announcement. Source: MarketingDive.com – video report Date: Mar 09, 2021 Link: https://www.marketingdive.com/news/unilever-bans-use-of-normal-in-beauty-packaging-ads-in-bid-to-break-ster/596379/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-03-09%20Marketing%20Dive%20Newsletter%20%5Bissue:32892%5D&utm_term=Marketing%20Dive Questions for discussion: What do you think of this decision? Do you think there is risk of consumer confusion? Should advocacy… Read more »
SPOS #765 – Kat Cole On The State Of Leadership – Live From Clubhouse
Description: Here it is: Six Pixels of Separation – Episode #765 – Host: Mitch Joel. Welcome to the our second-ever live podcast recoding from Clubhouse (the new social audio app that is all the rage these days). This conversation was recorded on Tuesday, February 23rd, 2021. Our conversation this week is with someone I met many moons back on… Read more »
Lego, Barbie, Betty Crocker, Kind Celebrate International Women’s Day
Description: To celebrate International Women’s Day, Lego is going old-school — all the way back to 1981. To help parents encourage their girls to keep building, it’s featuring a 40-year-old ad of a beaming redhead showing off her castle, headlined: “What it is is beautiful.” Source: Media.Post.com Date: Mar 08, 2021 Link: https://www.mediapost.com/publications/article/361176/lego-barbie-betty-crocker-kind-celebrate-intern.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121662&hashid=xIhhTnG4Qdmubrqstxmgaw Questions for… Read more »
M&S sees alumni network as latest sign of digital transformation
Description: Describing culture as the “core of its transformation”, Marks & Spencer sees its new alumni network as not just a way to reunite old colleagues, but as a handy tool for planning and strategy. Source: MarketingWeek.com Date: Mar 05, 2021 Link: https://www.marketingweek.com/marks-and-spencer-alumni-digital-transformation/ Questions for discussion: Describe the concept. How can this be used as… Read more »
Applied Marketing, 2e
Canadian Edition
