Description: Making sure your brand’s website is living up to its fullest potential should be at the top of any ecommerce leader’s to-do list. Source: Entrepreneur.com Date: Sep 24, 2020 Link: https://www.entrepreneur.com/article/355482?utm_source=newsletter&utm_medium=email Questions for discussion: What does the report say to marketers trying to persuade consumers to use their website? What do you think is… Read more »
Posts Categorized: Relationship Marketing
Ethical business practices shouldn’t be a ‘marketing ploy’: Jessica Alba
Description: Actress Jessica Alba joins ‘Influencers with Andy Serwer’ to discuss the success of The Honest Company. Source: Finance.Yahoo.com Date: Sep 23, 2020 Link: https://finance.yahoo.com/video/ethical-business-practices-shouldn-t-100000669.html Questions for discussion: What is Jessica Alba’s opinion about ethical business practice and profitability? After researching The Honest Company online, describe how the firm is different from any other consumer… Read more »
How Target gets you to spend money
Description: Target has revolutionized the entire shopping experience, from the width of the aisles and the weight of the shopping carts to the smell of Starbucks coffee and placement of dollar bins. The tactics are paying off. Despite the pandemic, profits rose more than 80% year over year. Here’s how Target uses dollar bins and… Read more »
Facebook is still struggling with election manipulation
Description: Many people turn to Facebook for news, with almost 70% of adults in the United States using the platform in 2019, according to Pew Research Center. This large userbase means Facebook has a large effect on our society and our democracy. That was made evident in the 2016 presidential election. Source: CNBC.com – video report Date: Sep… Read more »
Brands Leveraging Digital Audio Don’t Have the Metrics They Need to Measure a Campaign’s Success
Description: Audio advertisers have no problem demonstrating that their ads were listened to, but proving that their ads affected listeners’ behavior is another story. Source: eMarketer.com Date: Sep 15, 2020 Link: https://www.emarketer.com/content/brands-leveraging-digital-audio-don-t-have-metrics-they-need-measure-campaign-s-success?ecid=NL1001 Questions for discussion: What are the limitations of followup to consumer responses to radio advertising? How do marketers measure consumer responses? How else… Read more »
Singapore to Pay Citizens for Keeping Healthy With Apple Watch
Description: Apple Inc. and the government of Singapore have partnered on a two-year health initiative dubbed LumiHealth, which is built around tracking and rewarding user behavior through the Apple Watch gadget and an iPhone app. Source: Bloomberg.com – video report Date: Sep 15, 2020 Link: https://www.bloomberg.com/news/articles/2020-09-16/singapore-to-pay-citizens-for-keeping-healthy-with-apple-watch?srnd=premium-canada Questions for discussion: Describe the partnership plan between Apple, government,… Read more »
Amazon is filled with fake reviews and it’s getting harder to spot them
Description: Since Amazon’s early days, reviews are the one big metric customers have relied on to determine the quality and authenticity of a product. Amazon’s listings often have hundreds or thousands of reviews, instead of the handful found on competing marketplaces. But many of those reviews can’t be trusted. Thousands of fake reviews have flooded Amazon, Walmart, eBay and others,… Read more »
How a husband-and-wife startup are trying to save mom-and-pop restaurants from pandemic oblivion
Description: Sociavore is a one-stop, custom website building tool that helps restaurants create a consumer-friendly online presence Source: FinancialPost.com Date: Sep 11, 2020 Link: https://financialpost.com/entrepreneur/small-business/how-a-husband-and-wife-startup-are-trying-to-save-mom-and-pop-restaurants-from-pandemic-oblivion/wcm/1ce8a29f-cb05-488a-9459-4f7316968e23/ Questions for discussion: Why has this service been so successful? How can the model be transferred to other businesses facing the same issues? How would you market these services to… Read more »
How Etsy built a nearly $14 billion handmade empire
Description: If it’s handmade or over 20 years old, there’s a good chance you can find it on Etsy, the go-to online marketplace for handcrafted and vintage goods. Source: CNBC.com – video report Date: Sep 05, 2020 Link: https://www.cnbc.com/2020/09/05/how-etsy-built-a-handmade-empire.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: How would you describe Etsy’s business model? Summarize the evolution of the firm’s… Read more »
Why Americans hate shopping for cars at dealerships.
Description: Why Americans hate shopping for cars at dealerships. Source: CNBC.com – video report Date: Sep 02, 2020 Link: https://www.cnbc.com/video/2020/09/03/why-americans-hate-car-shopping-at-dealerships-.html Questions for discussion: What does the report say about the attitude consumers have towards buying cars? Why do you suppose this is the case? How can dealers mitigate the negative attitudes held by consumers? Are… Read more »
Applied Marketing, 2e
Canadian Edition
