Target and Walmart prove the pandemic e-commerce surge won’t reverse

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing, Retail Marketing.

Description: Walmart and Target both reported stellar third-quarter earnings this week, sending their shares soaring. And once again, the biggest headline for both was e-commerce. Walmart (WMT) said its online sales rose 79% in the quarter. Target (TGT) said its online sales rose 155%.

Source: Yahoo.Finance.com – video report

Date: Nov 20, 2020

Link: https://ca.finance.yahoo.com/news/target-and-walmart-prove-the-pandemic-ecommerce-surge-wont-reverse-133454888.html

Questions for discussion:

  • How has Covid-19 affected e-commerce related business?
  • Why are the analysts confident that the growth online will be permanent? Do you agree?