Description: According to a report from “The Verge”, Facebook is planning to rebrand the company with a new name to focus on building the metaverse. Source: Yahoo.Finance.com – video report Date: Oct 20, 2021 Link: https://ca.finance.yahoo.com/video/facebook-change-name-focus-metaverse-152549734.html Questions for discussion: What is driving the decision to rebrand Facebook? Do you think this makes sense from a… Read more »
Posts Categorized: Product Brands and Branding
McDonald’s Finally Testing McPlant In The U.S.
Description: McDonald’s is taking a few more baby steps toward the plant-based future, announcing plans to test the McPlant burger in eight U.S. restaurants, starting next month. Source: MediaPost.com Date: Oct 19, 2021 Link: https://www.mediapost.com/publications/article/367885/mcdonalds-finally-testing-mcplant-in-the-us.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=124027&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: Who do you believe is the customer that McDonald’s is targeting? Do you think this good product… Read more »
Spotify and Pandora lead US in audio listeners
Description: Spotify has the most users among digital audio platforms, followed by Pandora, Amazon Music, and Apple Music. Amazon will surpass Pandora in listeners next year. Source: eMarketer.com Date: Oct 12, 2021 Link: https://www.emarketer.com/content/spotify-pandora-lead-us-audio-listeners Questions for discussion: What does the data say about the competitive differences? Why is Spotify leading? What can the competition to in response?
Shopify partners with Spotify to give musicians new options for merchandise sales
Description: TORONTO — E-commerce behemoth Shopify Inc. is linking up with streaming giant Spotify in a partnership meant to give musicians more control over their virtual merchandise tables on the music platform. Source: Yahoo.Finance.com Date: Oct 20, 2021 Link: https://ca.finance.yahoo.com/news/shopify-partners-spotify-musicians-options-140422387.html Questions for discussion: Why does this development make sense from a marketing point of view?… Read more »
Pardon Me, Would You Have Any La Moutarde Vin?
Description: Kraft Heinz’s Grey Poupon mustard famously includes white wine as a key ingredient. So it seems natural the food giant has now entered the wine category with a white Viognier that’s infused with Grey Poupon mustard seeds. Source: MediaPost.com Date: Oct 12, 2021 Link: https://www.mediapost.com/publications/article/367685/pardon-me-would-you-have-any-la-moutarde-vin.html Questions for discussion: What do you think of this… Read more »
Zellers returns — kind of — but the lowest price isn’t quite the law
Description: Shoppers at a Hudson’s Bay store in Burlington, Ont., might be surprised to see the typical black typeface of their familiar department store give way to bright red signage — equally familiar to most Canadians who shopped for anything from housewares to hardware from the 1970s onward. Source: CBC.ca Date: Oct 12, 2021 Link:… Read more »
Is Your Marketing Leveraging The Changing Hispanic Demographic?
Description: Since we are celebrating Hispanic Heritage Month, there are a few standouts about this changing demographic marketers need to note. Source: MarketingPost.com Date: Oct 05, 2021 Link: https://www.mediapost.com/publications/article/367341/is-your-marketing-leveraging-the-changing-hispanic.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=123867&hashid=sEI_WGOFRPC9S2yOZBKY8g Questions for discussion: What does the research data say about the Hispanic market today that would be of particular interest to marketers? Which industries do you… Read more »
Facebook feels one-two punch of whistleblower, tech outages. Don’t expect a big brand response
Description: Boycotts like last year’s #StopHateForProfit are unlikely, but frustrations are brewing that could put a longer-term dent in the company’s armor. Source: MarketingDive.com Date: Oct 05, 2021 Link: https://www.marketingdive.com/news/facebook-feels-one-two-punch-of-whistleblower-tech-outages-dont-expect-a/607683/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-10-05%20Marketing%20Dive%20Newsletter%20%5Bissue:37135%5D&utm_term=Marketing%20Dive Questions for discussion: What is the essence of the issue FB is facing? How do you think this will affect users and advertisers? What would… Read more »
These 3 friends built a $1 billion used cars business
Description: CNBC Make It’s Karen Gilchrist spoke to Carro co-founder and CEO Aaron Tan about how he and his college friends built a billion-dollar business selling used cars, and what the road ahead has in store. Source: CNBC.com – video report Date: Oct 03, 2021 Link: https://www.cnbc.com/video/2021/10/03/carro-how-aaron-tan-and-friends-built-a-1-billion-used-cars-business.html Questions for discussion: Describe the business model and… Read more »
SPOS #795 – Brian Primack On ‘You Are What You Click’
Description: Here it is: Six Pixels of Separation – Episode #795 – Host: Mitch Joel. The new book is called, You Are What You Click – How Being Selective, Positive, and Creative Can Transform Your Social Media Experience (and, you need to read it). This book is for realists, and it was written by Brian Primack. Brian in Dean… Read more »
Applied Marketing, 2e
Canadian Edition
