Description: Rivian Automotive will make its market debut Wednesday, in what’s expected to be one of the biggest IPOs of the year. Source: CNBC.com – video report Date: Nov 10, 2021 Link: https://www.cnbc.com/2021/11/10/amazon-backed-ev-start-up-rivian-set-to-go-public-.html Questions for discussion: What advantage does the company have by way of its relationship with Amazon and Ford? How should marketers at the… Read more »
Posts Categorized: Product Brands and Branding
Under Armour shares soar as earnings beat prompts retailer to hike annual outlook
Description: Under Armour shares soared Tuesday, as strong fiscal third-quarter earnings revealed the athletic apparel maker is seeing progress in improving its brand image under Chief Executive Officer Patrik Frisk. Source: CNBC.com – video report Date: Nov 02, 2021 Link: https://www.cnbc.com/2021/11/02/under-armour-uaa-reports-q3-2021-earnings.html Questions for discussion: What explains Under Armour’s performance? What should the firm do to continue… Read more »
Facebook ‘knew what it was doing,’ former Google CEO Eric Schmidt says
Description: Facebook’s conduct revealed in leaked documents is “pretty concerning,” said former Google Chief Executive Officer Eric Schmidt, who called for companies in the tech industry to show more restraint. Source: FinancialPost.com/Bloomberg.com Date: Nov 05, 2021 Link: https://financialpost.com/technology/facebook-knew-what-it-was-doing-former-google-ceo-eric-schmidt-says Questions for discussion: What does the judgmental comment by Google Chief Executive Officer Eric Schmidt say about… Read more »
Coca-Cola buys full control of Bodyarmor for $5.6 billion in its largest-ever brand acquisition
Description: Coca-Cola announced Monday it has bought full control of sports drink maker Bodyarmor for $5.6 billion, making it the company’s largest brand acquisition to date. Source: CNBC.com – video report Date: Nov 01, 2021 Link: https://www.cnbc.com/2021/11/01/coca-cola-buys-full-control-of-bodyarmor-for-5point6-billion-.html Questions for discussion: Why is Coca Cola buying this company? How does it fit with plans for greater growth… Read more »
Reebok builds on new brand direction in latest campaign
Description: Reebok is on a mission to reinvent itself as it prepares to separate from parent company Adidas. Source: MarketingDive.com – video report Date: Oct 26, 2021 Link: https://www.marketingdive.com/news/reebok-builds-on-new-brand-direction-in-latest-campaign/608910/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-10-26%20Marketing%20Dive%20Newsletter&utm_content=A&utm_term=Marketing%20Dive Questions for discussion: What is the firm doing in its effort to move on? Do you think the strategic thinking is a good one? What would you… Read more »
A&W Targets Math-Challenged Americans
Description: In the 1980s, A&W Restaurants tried to compete with McDonald’s Quarter Pounder by offering a bigger 1/3 pound burger at the same price. Unfortunately, Americans aren’t so great at math. Confused consumers wrongly assumed that 1/4 was bigger than 1/3 (because 4 is bigger than 3) and the whole experiment went down in history as… Read more »
Peloton or the gym? More people are choosing both. What that means for the fitness industry
Description: Julia Yuryev still hasn’t caved and purchased a Peloton Bike, but the 38-year-old public relations professional is actively considering it. Source: CNBC.com – video report Date: Oct 26, 2021 Link: https://www.cnbc.com/2021/10/26/peloton-or-the-gym-why-decidewhat-this-means-for-fitness-companies.html Questions for discussion: What does the data say about consumer attitudes toward at-home and at-gym participation? What does this mean for the industry? How can… Read more »
Lululemon CEO says there’s enough inventory coming to meet forecast
Description: As many retailers fret about supply chain disruptions ahead of the holiday shopping season, Lululemon Athletica Inc.’s chief executive said he’s not worried about meeting sales targets. Source: BNNBloomberg.com – video report Date: Oct 28, 2021 Link: https://www.bnnbloomberg.ca/lululemon-ceo-says-there-s-enough-inventory-coming-to-meet-forecast-1.1672371 Questions for discussion: Summarize the marketing situation the company is in today using SWOT analysis. What… Read more »
Americans are buying Teslas, not EVs, but experts say that’s about to change
Description: Americans aren’t buying electric vehicles, they’re buying Teslas. That’s been a relatively true statement for U.S. consumers in recent years, with Tesla accounting for the majority of EVs sold, including 79% in 2020, according to IHS Markit. But that’s starting to change as so-called traditional automakers and start-ups invest billions in a slew of new electric vehicles to compete… Read more »
Elon Musk’s fortune soars to $ 289 billion as Tesla hits record $ 1 trillion valuation
Description: Elon Musk already outnumbers Jeff Bezos by nearly $ 100 billion, according to the Bloomberg Billionaires Index. This is largely due to Tesla hitting the record $ 1 trillion in valuation. Source: Entrepreneur.com Date: Oct 26, 2021 Link: https://www.entrepreneur.com/article/393531 Questions for discussion: What explains the surge in stock valuation? What do you believe is… Read more »
Applied Marketing, 2e
Canadian Edition
