Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Marketing Research, Product Brands and Branding.

Description: Kraft Heinz’s Grey Poupon mustard famously includes white wine as a key ingredient. So it seems natural the food giant has now entered the wine category with a white Viognier that’s infused with Grey Poupon mustard seeds.


Date: Oct 12, 2021


Questions for discussion:

  • What do you think of this creative brand extension to wine?
  • Should the firm expand to other products?