Description: Kraft Heinz’s Grey Poupon mustard famously includes white wine as a key ingredient. So it seems natural the food giant has now entered the wine category with a white Viognier that’s infused with Grey Poupon mustard seeds.
Source: MediaPost.com
Date: Oct 12, 2021
Questions for discussion:
- What do you think of this creative brand extension to wine?
- Should the firm expand to other products?