Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Boycotts like last year’s #StopHateForProfit are unlikely, but frustrations are brewing that could put a longer-term dent in the company’s armor.

Source: MarketingDive.com

Date: Oct 05, 2021

Link: https://www.marketingdive.com/news/facebook-feels-one-two-punch-of-whistleblower-tech-outages-dont-expect-a/607683/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-10-05%20Marketing%20Dive%20Newsletter%20%5Bissue:37135%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What is the essence of the issue FB is facing?
  • How do you think this will affect users and advertisers?
  • What would you advise FB do about this?
  • What would you advise governments?