Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Since we are celebrating Hispanic Heritage Month, there are a few standouts about this changing demographic marketers need to note.


Date: Oct 05, 2021


Questions for discussion:

  • What does the research data say about the Hispanic market today that would be of particular interest to marketers?
  • Which industries do you believe should pay particular attention?