Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: CNBC Make It’s Karen Gilchrist spoke to Carro co-founder and CEO Aaron Tan about how he and his college friends built a billion-dollar business selling used cars, and what the road ahead has in store.

Source: – video report

Date: Oct 03, 2021


Questions for discussion:

  • Describe the business model and explain why it has been so successful.
  • Who are the target customers for the company?
  • Do you think this model can succeed in the US market?
  • How would you suggest the marketing proposition be modified?