Description: CNBC Make It’s Karen Gilchrist spoke to Carro co-founder and CEO Aaron Tan about how he and his college friends built a billion-dollar business selling used cars, and what the road ahead has in store.
Source: CNBC.com – video report
Date: Oct 03, 2021
Questions for discussion:
- Describe the business model and explain why it has been so successful.
- Who are the target customers for the company?
- Do you think this model can succeed in the US market?
- How would you suggest the marketing proposition be modified?