Description: Crown Royal’s latest marketing effort nods to the metaverse — a buzzword referring to online spaces that bridge the real world with virtual ones — while throwing a spotlight on new ready-to-drink (RTD) canned cocktail offerings. Source: MarketingDrive.com – video report Date: Sep 27, 2021 Link: https://www.marketingdive.com/news/crown-royal-3d-prints-immersive-world-for-canned-cocktails/607208/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-09-27%20Marketing%20Dive%20Newsletter%20%5Bissue:36956%5D&utm_term=Marketing%20Dive Questions for discussion: Who is the target… Read more »
Posts Categorized: Product Brands and Branding
In Race for 5G, Alarm and Security Services Get Stuck in the Middle
Description: Covid-19 shutdowns and chip shortages have made it more difficult to upgrade devices and meet a deadline set by AT&T. Source: NYTimes.com Date: Sep 27, 2021 Link: https://www.nytimes.com/2021/09/24/technology/att-5g-race.html?utm_source=incthismorning Questions for discussion: What does the article say about the supply chain issues facing companies? How should the industry dealk with this issue? Should government be… Read more »
Subway records strongest August sales in 8 years on tails of brand refresh
Description: Subway is drawing a direct link between the “Eat Fresh Refresh” strategy and a sales boost in the summer period, including its highest weekly average unit volume transactions in eight years. Source: MarketingDrive.com Date: Sep 21, 2021 Link: https://www.marketingdive.com/news/subway-records-strongest-august-sales-in-8-years-on-tails-of-brand-refresh/606898/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-09-21%20Marketing%20Dive%20Newsletter%20%5Bissue:36831%5D&utm_term=Marketing%20Dive Questions for discussion: Summarize the marketing changes at the firm and the results that have… Read more »
Apple TV+ Crams 36 Apple Product Placements Into 29 Minutes Of ‘Ted Lasso’
Description: In an eye-opening example of how Apple is using its Apple TV+ streaming platform to promote its devices and services, a single recent episode of its popular comedy “Ted Lasso” featured 36 shots of Apple products. Source: MediaPost.com Date: Sep 21, 2021 Link: https://www.mediapost.com/publications/article/367100/apple-tv-crams-36-apple-product-placements-into-2.html?utm_source=newsletter&utm_medium=email&utm_content=readnow&utm_campaign=123720&hashid=VqrNVU8KRva-05RcXzdoNQ Questions for discussion: What does the article say about this… Read more »
JPMorgan Chase is buying college financial aid platform Frank to deepen ties with students
Description: JPMorgan Chase has acquired college planning platform Frank to deepen relationships with students and their parents, CNBC has learned exclusively. Source: CNBC.com – video report Date: Sep 21, 2021 Link: https://www.cnbc.com/2021/09/21/jpmorgan-chase-is-buying-college-financial-aid-platform-frank.html Questions for discussion: How does this strategy make sense from a business growth point of view? How should start-ups like Frank, look at this deal?
‘Time to be aggressive’: Marketing pro says now is the time for tennis’ Fernandez to pounce
Description: Canadian tennis phenom Leylah Fernandez has proven she can be aggressive on the court. Now one marketing expert thinks it’s time to channel that aggression into pursuing lucrative sponsorship deals. Source: FinancialPost.com Date: Sep 15, 2021 Link: https://www.bnnbloomberg.ca/time-to-be-aggressive-marketing-pro-says-now-is-the-time-for-tennis-fernandez-to-pounce-1.1652690 Questions for discussion: How would go about capitalizing on the branding of Leylah Fernandez? As a… Read more »
Pepsi Gears Up Fans To Encourage Football Binge-Watching
Description: By giving away more than $1 million in National Football League gear and prizes, Pepsi is hoping that fans eschew their typical Sunday activities and unapologetically binge football on television. Source: MediaPost.com – video report Date: Sep 10, 2021 Link: https://www.mediapost.com/publications/article/366664/pepsi-gears-up-fans-to-encourage-football-binge-wa.html?utm_source=newsletter&utm_medium=email&utm_content=readnow&utm_campaign=123613&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What is the strategic thinking behind this marketing effort? Do… Read more »
Plant-Based Foods Expand, With Consumers Hungry for More
Description: A broad variety of options are now available in grocery aisles and on restaurant menus, and more companies are looking to get in on the action. Source: NYTimes.com Date: Sep 08, 2021 Link: https://www.nytimes.com/2021/09/08/business/plant-based-food-companies.html Questions for discussion: Why is the plant-based food industry growing? What sorts of food items would you expect to see… Read more »
Lululemon beats expectations and hikes full-year forecast as athleisure demand takes hold
Description: Lululemon Athletica Inc raised its full-year forecast on Wednesday, after beating revenue and profit estimates on strong demand for its comfortable leggings and sports bras, sending the apparel maker’s shares up nearly 12 per cent. Source: FinancialPost.com Date: Sep 10, 2021 Link: https://financialpost.com/news/retail-marketing/lululemon-beats-expectations-and-hikes-full-year-forecast-as-athleisure-demand-takes-hold Questions for discussion: Summarize the financial picture at Lululemon and the… Read more »
How Amazon’s cloud business generates billions in profit
Description: Every year since at least 2014, more than half of Amazon’s operating profit has come from the online retailer’s cloud division, Amazon Web Services, which provides online services and tools that software developers can stitch together to run websites and applications. Source: CNBC.com – video report Date: Sep 05, 2021 Link: https://www.cnbc.com/2021/09/05/how-amazon-web-services-makes-money-estimated-margins-by-service.html Questions for discussion: Are… Read more »
Applied Marketing, 2e
Canadian Edition
