Shopify partners with Spotify to give musicians new options for merchandise sales

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: TORONTO — E-commerce behemoth Shopify Inc. is linking up with streaming giant Spotify in a partnership meant to give musicians more control over their virtual merchandise tables on the music platform.

Source: Yahoo.Finance.com

Date: Oct 20, 2021

Link: https://ca.finance.yahoo.com/news/shopify-partners-spotify-musicians-options-140422387.html

Questions for discussion:

  • Why does this development make sense from a marketing point of view?
  • What would you advise musicians do with this new marketing tool? Use an example.
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