Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: TORONTO — E-commerce behemoth Shopify Inc. is linking up with streaming giant Spotify in a partnership meant to give musicians more control over their virtual merchandise tables on the music platform.


Date: Oct 20, 2021


Questions for discussion:

  • Why does this development make sense from a marketing point of view?
  • What would you advise musicians do with this new marketing tool? Use an example.