Description: China’s state-run People’s Daily newspaper warned that Canada Goose Holdings Inc. may have violated Chinese consumer law, a sign the clothing company may be facing a difficult period in the world’s No. 2 economy. Source: BNNBloomberg.ca – video report Date: Dec 03, 2021 Link: https://www.bnnbloomberg.ca/china-warns-canada-goose-may-have-broken-consumer-law-1.1690513 Questions for discussion: Summarize the key points presented in… Read more »
Posts Categorized: Product Brands and Branding
Twitter’s New CEO Makes His Mark With Executive Reshuffle
Description: (Bloomberg) — Twitter Inc. Chief Executive Officer Parag Agrawal, who just took the reins from Jack Dorsey this week, is already shaking up the management ranks. Source: Yahoo.Finance.com/Bloomberg.com Date: Dec 03, 2021 Link: https://finance.yahoo.com/news/twitter-shuffles-executive-team-following-202309898.html Questions for discussion: Explain the shake up at Twitter. What direction would you expect management to take at this time?… Read more »
The Homogenization Of Brands On TikTok
Description: Over the last 18 months, we’ve witnessed TikTok grow from an awkward spotty teenager into a well-groomed socialite that everybody wants to be friends with. Source: MarketingDive.com Date: Nov 23, 2021 Link: https://www.mediapost.com/publications/article/368878/the-homogenization-of-brands-on-tiktok.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=124410&hashid=sEI_WGOFRPC9S2yOZBKY8g Questions for discussion: What are the key marketing recommendations for using TikTok? Create and explain an example that illustrates this line… Read more »
Read the emails Elon Musk sent Tesla employees about music on the job and following directions
Description: Tesla CEO Elon Musk is known for his spontaneous mass communication, from rants on Twitter to “everybody” e-mails he sends to all employees at his electric vehicle company. Source: CNBC.com – video report Date: Nov 19, 2021 Link: https://www.cnbc.com/amp/2021/11/19/elon-musk-emails-at-tesla-in-october-2021-music-direct-orders.html Questions for discussion: Knowing that these internal communications will widely be shared and circulated, do you… Read more »
Papa Johns fires up brand overhaul, drops apostrophe from logo
Description: Papa John’s International — the company name retains the apostrophe while the logo drops it — is capitalizing on a winning pandemic sales streak with a wide-ranging brand refresh covering its visual identity and in-store design. Source: MarketingDive.com Date: Nov 16, 2021 Link: https://www.marketingdive.com/news/papa-johns-fires-up-brand-overhaul-drops-apostrophe-from-logo/610107/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-11-16%20Marketing%20Dive%20Newsletter%20%5Bissue:38038%5D&utm_term=Marketing%20Dive Questions for discussion: What do you think about the brand… Read more »
Flair Airlines expands again with new service to Mexico
Description: Edmonton-based discount carrier Flair Airlines is expanding yet again, this time launching service to Mexico Source: BNNBloomberg.ca – video report Date: Nov 16, 2021 Link: https://www.bnnbloomberg.ca/flair-airlines-expands-again-with-new-service-to-mexico-1.1682530 Questions for discussion: Describe the airline using SWOT analysis. What niche is the airline filling? How would you direct marketing activities to optimize resources?
Musk nears Tesla sale halfway point with US$8.8B disposed
Description: Elon Musk sold Tesla Inc. stock for a seventh consecutive trading day, bringing him almost halfway to his promise to unload 10 per cent of his stake in the electric car-maker. Source: BNNBloomberg,ca – video report Date: Nov 17, 2021 Link: https://www.bnnbloomberg.ca/musk-nears-tesla-sale-halfway-point-with-us-8-8b-disposed-1.1682576 Questions for discussion: What is the story behind Musk’s decision to sell… Read more »
Virgin Media O2, British Gas and Sky demand world leaders tackle climate misinformation
Description: More than 250 companies have signed an open letter, which demands world leaders and tech platforms take action to stop the spread of misinformation as data shows the extent of the problem. Source: MarketingWeek.com Date: Nov 09, 2021 Link: https://www.marketingweek.com/letter-tackle-climate-misinformation/ Questions for discussion: What are the social and business issues related to this effort… Read more »
Beyond Meat stock tumbles 17% as analysts worry about the company’s long-term growth
Description: Beyond Meat’s stock cratered 17% in premarket trading Thursday as Wall Street voiced doubts over the company’s growth prospects. Source: CNBC.com – video report Date: Nov 11, 2021 Link: https://www.cnbc.com/2021/11/11/beyond-meat-stock-tumbles-as-analysts-worry-about-its-long-term-growth.html Questions for discussion: What is your view about this product category and the company specifically as a leader in the industry? What marketing advice would… Read more »
Sleep Country’s digital revolution during the pandemic
Description: Stewart Schaefer, President of Sleep Country Canada, talks to Financial Post’s Larysa Harapyn about the company’s digital revolution during the pandemic. Source: FinancialPost.com – video report Date: Oct 26, 2021 Link: https://www.youtube.com/watch?v=SUKPthnD1hc&t Questions for discussion: How has the firm rebounded by way of ecommerce marketing effort? Why is the retail store less important for… Read more »
Applied Marketing, 2e
Canadian Edition
