The Miller Lite Candle: Rekindling Memories Of Times You Were Lit

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: For a limited time, the Molson Coors brand is marketing three new candles scented to evoke, in the best possible way, the distinct, um, fragrance of some watering holes — and the good-time experiences you’ve had there in the non-pandemic past. Source: MediaPost.com Date: Mar 23, 2021 Link: https://www.mediapost.com/publications/article/361668/the-miller-lite-candle-rekindling-memories-of-tim.html Questions for discussion: What do… Read more »

H&M blasted on Chinese social media for pulling Xinjiang cotton

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing.

Description: Chinese net users have called for a boycott of Hennes & Mauritz AB because it won’t use cotton from Xinjiang, thrusting the world’s second-largest clothing retailer into the Asian nation’s human rights controversy. Source: BNNBloomberg.com – video report Date: Mar 24, 2021 Link: https://www.bnnbloomberg.ca/h-m-blasted-on-chinese-social-media-for-pulling-xinjiang-cotton-1.1581583 Questions for discussion: Summarize the issues involved in this report…. Read more »

Bigger Than Basketball: Dove Celebrates Black Men Who Paint, Write And… Quilt

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Description: Dove Men+Care has been on a mission to focus on Black men — so often revered only on the court — as much more. Its newest effort, timed to basketball’s biggest moment, focuses on that multidimensionality in a new way. Source: MediaPost.com Date: Mar 19, 2021 Link: https://www.mediapost.com/publications/article/361497/bigger-than-basketball-dove-celebrates-black-men.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121788&hashid=_gxgV2JzR9yfKV-QegolPA Questions for discussion: Explain the rationale… Read more »

For Political Cartoonists, the Irony Was That Facebook Didn’t Recognize Irony

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Description: As Facebook has become more active at moderating political speech, it has had trouble dealing with satire. Source: NYTimes.com Date: Mar 19, 2021 Link: https://www.nytimes.com/2021/03/19/technology/political-cartoonists-facebook-satire-irony.html Questions for discussion: What are the issues facing the industry, as illustrated in this article? How should management approach the challenge of filtering content?

Adidas, Peloton form partnership to tap pandemic fitness demand

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Adidas AG and Peloton Interactive Inc. are teaming up to create a co-branded apparel collection, seeking to tap demand for athletic gear as people look to stay active at home during the pandemic. Source: BNNBloomberg.ca Date: Mar 19, 2021 Link: https://www.bnnbloomberg.ca/adidas-peloton-form-partnership-to-tap-pandemic-fitness-demand-1.1578806 Questions for discussion: What is driving these two firms to join forces? Do… Read more »

Canadiens vs. Canucks game gets first 5G immersive experience

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Bell’s TSN/RDS subscribers will be able to watch the Montreal Canadiens game tonight versus the Vancouver Canucks via the app’s “5G View,” a new service using Bell’s 5G network. The company says fans will get virtually “up close” to the game. Source: Yahoo.Finance.com Date: Mar 19, 2021 Link: https://ca.finance.yahoo.com/news/canadiens-vs-canucks-game-gets-first-5-g-immersive-experience-180730022.html Questions for discussion: Do you… Read more »

Google will spend $7 billion and add 10,000+ jobs in 2021: Alphabet CFO Ruth Porat

Posted by & filed under Global Marketing, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Alphabet CFO Ruth Porat joins ‘Influencers with Andy Serwer’ to discuss Google’s massive $7 billion investment in U.S. offices and new jobs. Source: Yahoo.Finance.com – video report Date: Mar 18, 2021 Link: https://ca.finance.yahoo.com/video/google-spend-7-billion-add-123804119.html Questions for discussion: How is the growth in Google in the U.S. and globally a sign of good economic development? Who… Read more »

Unilever bans use of ‘normal’ in beauty packaging, ads in bid to break stereotypes

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Description: Unilever will cease use of the word “normal” in the advertising and packaging of its beauty and personal care brands, according to an announcement. Source: MarketingDive.com – video report Date: Mar 09, 2021 Link: https://www.marketingdive.com/news/unilever-bans-use-of-normal-in-beauty-packaging-ads-in-bid-to-break-ster/596379/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-03-09%20Marketing%20Dive%20Newsletter%20%5Bissue:32892%5D&utm_term=Marketing%20Dive Questions for discussion: What do you think of this decision? Do you think there is risk of consumer confusion? Should advocacy… Read more »

Burger King Tweets “Women Belong in the Kitchen,” And Social Media Is on Fire

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: The message is accompanied by a thread in which the company explains that it is launching a scholarship program to encourage female employees to pursue a culinary career and reduce the gender gap in this sector. Source: Entrepreneur.com Date: Mar 08, 2021 Link: https://www.entrepreneur.com/article/366745?utm_source=newsletter&utm_medium=email Questions for discussion: What do you think about this social… Read more »

How Ryan Reynolds’ Marketing Agency Keeps Making Viral Hits

Posted by & filed under Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: Ryan Reynolds’ marketing agency, Maximum Effort, regularly delivers viral hits. The trick? Bring people together. Source: Entrepreneur.com Date: Mar 09, 2021 Link: https://www.entrepreneur.com/article/366109?utm_source=newsletter&utm_medium=email Questions for discussion: What does the article say about marketing creativity? What might explain Ryan Reynolds’ success as a marketer and entrepreneur?