Description: Shoppers at a Hudson’s Bay store in Burlington, Ont., might be surprised to see the typical black typeface of their familiar department store give way to bright red signage — equally familiar to most Canadians who shopped for anything from housewares to hardware from the 1970s onward.
Date: Oct 12, 2021
Questions for discussion:
- Do you think this idea will “work”?
- What message is it sending to customers, do you think?
- What would you advise the firm do with the Zellers brand?