Posted by & filed under Consumer/Buyer Behavior, Product Brands and Branding, Retail Marketing.

Description: Shoppers at a Hudson’s Bay store in Burlington, Ont., might be surprised to see the typical black typeface of their familiar department store give way to bright red signage — equally familiar to most Canadians who shopped for anything from housewares to hardware from the 1970s onward.


Date: Oct 12, 2021


Questions for discussion:

  • Do you think this idea will “work”?
  • What message is it sending to customers, do you think?
  • What would you advise the firm do with the Zellers brand?