Facebook to change name to focus on the metaverse: report

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Description: According to a report from “The Verge”, Facebook is planning to rebrand the company with a new name to focus on building the metaverse.

Source: Yahoo.Finance.com – video report

Date: Oct 20, 2021

Link: https://ca.finance.yahoo.com/video/facebook-change-name-focus-metaverse-152549734.html

Questions for discussion:

  • What is driving the decision to rebrand Facebook?
  • Do you think this makes sense from a marketing point of view?
  • How would you build a family brand name around the metaverse concept?