Posted by & filed under Consumer/Buyer Behavior, Innovation, Product Brands and Branding, Retail Marketing.

Description: McDonald’s is taking a few more baby steps toward the plant-based future, announcing plans to test the McPlant burger in eight U.S. restaurants, starting next month.


Date: Oct 19, 2021


Questions for discussion:

  • Who do you believe is the customer that McDonald’s is targeting?
  • Do you think this good product development?
  • What would you advise the firm?