Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Product Brands and Branding, Services Marketing, Supply Chain.

Description: Spotify has the most users among digital audio platforms, followed by Pandora, Amazon Music, and Apple Music. Amazon will surpass Pandora in listeners next year.


Date: Oct 12, 2021


Questions for discussion:

  • What does the data say about the competitive differences?
  • Why is Spotify leading?
  • What can the competition to in response?