Spotify and Pandora lead US in audio listeners

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Product Brands and Branding, Services Marketing, Supply Chain.

Description: Spotify has the most users among digital audio platforms, followed by Pandora, Amazon Music, and Apple Music. Amazon will surpass Pandora in listeners next year.

Source: eMarketer.com

Date: Oct 12, 2021

Link: https://www.emarketer.com/content/spotify-pandora-lead-us-audio-listeners

Questions for discussion:

  • What does the data say about the competitive differences?
  • Why is Spotify leading?
  • What can the competition to in response?