Description: Of the almost 18 million customers Gallup has surveyed, only about half strongly believe that the companies they do business with always deliver on the promises they make. That massive study makes it clear: Delivering consistently on a brand promise is not easy. The disruption seen in the first two quarters of 2020 made… Read more »
Posts Categorized: Marketing Strategy
These restaurant chains are unveiling new designs inspired by the pandemic
Description: The coronavirus pandemic is spurring on a growing number of restaurant chains to build restaurants with new bells and whistles focused on convenience and safety. Source: CNBC.com Date: Sep 04, 2020 Link: https://www.cnbc.com/2020/09/05/restaurant-chains-are-unveiling-new-designs-inspired-by-the-pandemic.html Questions for discussion: How have these restaurant chains responded to the coronavirus pandemic? Do you think these are good decisions? What else would… Read more »
Jamie Siminoff Didn’t Let His ‘Shark Tank’ Failure Stop Him From Building a Billion-Dollar Business With a Big Mission
Description: Here’s why he thinks success is a little bit like playing the lottery. Source: Entrepreneur.com – video report Date: Apr 09, 2020 Link: https://www.entrepreneur.com/video/345406 Questions for discussion: What does Jamie Siminoff say is the mission for Ring? What is the value proposition for the firm? How important is branding in this industry, in your… Read more »
Canadian restaurant sector laid off 800,000 in March, with wave of permanent closures expected this month
Description: An industry survey also found that 10 per cent of Canada’s 98,000 establishments don’t plan to reopen after the COVID-19 crisis Source: FinancialPost.com Date: Apr 02, 2020 Link: https://business.financialpost.com/news/retail-marketing/canadian-restaurant-sector-laid-off-800000-in-march-with-wave-of-permanent-closures-expected-this-month?video_autoplay=true# Questions for discussion: What has happened to the restaurant and related food services businesses because of the Covid – 19 economic shut down? Do you… Read more »
Facebook Creates $100 Million Program to Help Small Businesses Hurt by Coronavirus
Description: The help would be in the form of grants and ad credits, and up to 30,000 businesses will be eligible. Source: TheStreet.com Date: Mar 17, 2020 Link: https://www.thestreet.com/latest-news/facebook-100-million-dollar-program-to-help-small-businesses Questions for discussion: What are the program benefits to FB and its small business customers? Do you think their small business clients will take advantage of… Read more »
4 Strategies to Make Your Sales Funnels Convert in 2020
Description: As an entrepreneur trying to stay relevant and thrive in the competitive digital age, there’s one marketing strategy you’ve likely heard holds the secret to growing your business online: sales funnels. You’ve seen the ads, read the blogs, watched the tutorials and tried your hand at implementing sales funnels in your own business. Source: Entrepreneur.com… Read more »
Why Ecommerce Adoption in Quebec Still Lags
Description: French speakers in Quebec are still slower to adopt aspects of digital like ecommerce and video, something digital marketers must account for when targeting consumers in the province. Source: eMarketer.com Date: Mar 12, 2020 Link: https://www.emarketer.com/content/why-ecommerce-adoption-in-quebec-still-lags Questions for discussion: What does the report say about the French speaking Queber online behaviour? What are the… Read more »
NFL players trade in gas-guzzling SUVs for all-electric Teslas
Description: While investors may not be able to make up their minds about Tesla, with its stock whipsawing in recent days, the electric carmaker has a strong base of fans within the NFL. Source: CNBC.com – video report Date: Feb 05, 2020 Link: https://www.cnbc.com/2020/02/05/nfl-players-go-eco-friendly-trading-in-once-popular-suvs-for-teslas.html Questions for discussion: Do you think the NFL and players represent a… Read more »
Top marketers pledge to take women’s sport to the ‘next level’
Description: The Women’s Sport Trust is pairing marketers from Sainsbury’s, Disney and Facebook with female athletes in a bid to amplify the message around women’s sport. Source: MarketingWeek.com Date: Jan 17, 2020 Link: https://www.marketingweek.com/marketers-support-womens-sport/ Questions for discussion: What are the challenges facing marketers as they attempt to boost women’s sports? What would you suggest to… Read more »
Marketers Expect Content-Driven Campaigns to Increase in 2020
Description: About 80% of marketing professionals worldwide surveyed in October 2019 said they expect content-led campaigns to grow over the next two years, with 19% saying they expect they would stabilize. Only 2% of respondents said there would be a decline. Source: eMarketer.com Date: Jan 27, 2020 Link: https://www.emarketer.com/content/marketers-expect-content-driven-campaigns-to-increase-in-2020?ecid=NL1001 Questions for discussion: What does the… Read more »
Applied Marketing, 2e
Canadian Edition
