NFL players trade in gas-guzzling SUVs for all-electric Teslas

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: While investors may not be able to make up their minds about Tesla, with its stock whipsawing in recent days, the electric carmaker has a strong base of fans within the NFL.

Source: CNBC.com – video report

Date: Feb 05, 2020

Link: https://www.cnbc.com/2020/02/05/nfl-players-go-eco-friendly-trading-in-once-popular-suvs-for-teslas.html

Questions for discussion:

  • Do you think the NFL and players represent a good choice for Tesla co-branding?
  • What are the marketing issues related to the possible connections?