Description: About 80% of marketing professionals worldwide surveyed in October 2019 said they expect content-led campaigns to grow over the next two years, with 19% saying they expect they would stabilize. Only 2% of respondents said there would be a decline.
Source: eMarketer.com
Date: Jan 27, 2020
Questions for discussion:
- What does the research say?
- Strategically, how should marketers respond to this research?
