Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Marketing Research, Marketing Strategy.

Description: About 80% of marketing professionals worldwide surveyed in October 2019 said they expect content-led campaigns to grow over the next two years, with 19% saying they expect they would stabilize. Only 2% of respondents said there would be a decline.


Date: Jan 27, 2020


Questions for discussion:

  • What does the research say?
  • Strategically, how should marketers respond to this research?