Description: A victory for the government could remake one of America’s most recognizable companies and the internet economy that it has helped define. Source: NYTimes.com Date: Ocy 20, 2020 Link: https://www.nytimes.com/2020/10/20/technology/google-antitrust.html Questions for discussion: What is the basis for the case against Google? Do you think it merits legal action? What are the business consequences… Read more »
Posts Categorized: Marketing Strategy
As stimulus talks drag on, ‘Main Street is burning’: Stanford business expert
Description: As talks in Washington, D.C. over a new round of financial and economic stimulus continue, Stanford Graduate School of Business lecturer and small business advisor David Dodson doesn’t like what he sees on Main Street or for the U.S. economy. Source: CNBC.com – video report Date: Oct 09, 2020 Link: https://www.cnbc.com/2020/10/07/stimulus-stall-leaves-main-street-burning-stanford-business-prof.html Questions for discussion:… Read more »
Amid the Pandemic, Influencers Are Getting Real
Description: While it’s too soon to bid adieu to the aspirational influencer, it’s clear that the pandemic has humbled many of even the most polished creators. Source: eMarketer.com – video report Date: Sep 20, 2020 Link: https://www.emarketer.com/content/amid-pandemic-influencers-getting-real Questions for discussion: How has the online “influencer” performance changed since the covid virus entered our normal world?… Read more »
Manhattan apartment sales tumble 46%, leaving 10,000 unsold units
Description: Apartment sales in Manhattan plunged by 46% in the third quarter, as homebuyers continued to flow to the suburbs and Florida, according to new real estate reports. Source: CNBC.com Date: Oct 01, 2020 Link: https://www.cnbc.com/2020/10/02/manhattan-apartment-sales-tumble-46percent-leaving-10000-unsold-apartments.html Questions for discussion: Why are sales weak? From a marketing perspective, what can be done to improve sales?
Tesla will have zero sales in China by 2030: analyst
Description: Tesla (TSLA) may not have much of a future in the world’s largest electric vehicle market, if one analyst’s predictions pan out. Morgan Stanley’s (MS) Adam Jonas says that CEO Elon Musk’s high-tech automotive company will likely see sales in China plummet to zero by 2030. Source: Finance.Yahoo.com Date: Oct 02, 2020 Link: https://ca.finance.yahoo.com/news/tesla-will-have-zero-sales-in-china-by-2030-analyst-203938920.html… Read more »
Ethical business practices shouldn’t be a ‘marketing ploy’: Jessica Alba
Description: Actress Jessica Alba joins ‘Influencers with Andy Serwer’ to discuss the success of The Honest Company. Source: Finance.Yahoo.com Date: Sep 23, 2020 Link: https://finance.yahoo.com/video/ethical-business-practices-shouldn-t-100000669.html Questions for discussion: What is Jessica Alba’s opinion about ethical business practice and profitability? After researching The Honest Company online, describe how the firm is different from any other consumer… Read more »
Facebook is still struggling with election manipulation
Description: Many people turn to Facebook for news, with almost 70% of adults in the United States using the platform in 2019, according to Pew Research Center. This large userbase means Facebook has a large effect on our society and our democracy. That was made evident in the 2016 presidential election. Source: CNBC.com – video report Date: Sep… Read more »
Singapore to Pay Citizens for Keeping Healthy With Apple Watch
Description: Apple Inc. and the government of Singapore have partnered on a two-year health initiative dubbed LumiHealth, which is built around tracking and rewarding user behavior through the Apple Watch gadget and an iPhone app. Source: Bloomberg.com – video report Date: Sep 15, 2020 Link: https://www.bloomberg.com/news/articles/2020-09-16/singapore-to-pay-citizens-for-keeping-healthy-with-apple-watch?srnd=premium-canada Questions for discussion: Describe the partnership plan between Apple, government,… Read more »
There’s now even more evidence that restaurant dining sharply increases COVID spread
Description: Growing evidence indicates that proximity to other people is among the easiest ways for coronavirus to spread, especially indoors. A new report from the Centers for Disease Control (CDC) adds to the thesis and points to a very specific culprit: Restaurant dining. Source: Fortune.com Date: Sep 11, 2020 Link: https://fortune.com/2020/09/11/covid-restaurant-dining-cdc-report/ Questions for discussion: What does this research… Read more »
Why Americans hate shopping for cars at dealerships.
Description: Why Americans hate shopping for cars at dealerships. Source: CNBC.com – video report Date: Sep 02, 2020 Link: https://www.cnbc.com/video/2020/09/03/why-americans-hate-car-shopping-at-dealerships-.html Questions for discussion: What does the report say about the attitude consumers have towards buying cars? Why do you suppose this is the case? How can dealers mitigate the negative attitudes held by consumers? Are… Read more »
Applied Marketing, 2e
Canadian Edition
