Description: Of the almost 18 million customers Gallup has surveyed, only about half strongly believe that the companies they do business with always deliver on the promises they make. That massive study makes it clear: Delivering consistently on a brand promise is not easy. The disruption seen in the first two quarters of 2020 made it even more difficult.
Date: Aug 18, 2020
Questions for discussion:
- What does the report say about the importance of delivering on the promises made and brand equity?
- What recommendations were made to marketers?