Description: Sometimes the best advice you can take in life and in business is to ‘be yourself’ . This was demonstrated by Feigang Fei , owner of a restaurant in Montreal, Canada, who went viral because each item on his menu is accompanied by an extremely sincere criticism. Source: Entrepreneur.com Date: Jan 19, 2021 Link: https://www.entrepreneur.com/article/363720?utm_source=newsletter&utm_medium=email Questions for discussion: What is… Read more »
Posts Categorized: Marketing Strategy
Behind a Secret Deal Between Google and Facebook
Description: Facebook was going to compete with Google for some advertising sales but backed away from the plan after the companies cut a preferential deal, according to court documents. Source: NYTimes.com Date: Jan 17, 2021 Link: https://www.nytimes.com/2021/01/17/technology/google-facebook-ad-deal-antitrust.html?auth=login-email&login=email Questions for discussion: From a marketing point of view, what are the concerns raised by this report? What… Read more »
Canadian cannabis company Aphria eyes U.S. market as Biden presidency approaches
Description: Leamington, Ont.,-based company’s chief executive says sentiment about cannabis changing in U.S. Source: CBC.ca Date: Jan 16, 2021 Link: https://www.cbc.ca/news/business/aphria-cannabis-1.5873512 Questions for discussion: Why are government regulations expected to affect the marketing potential of this firm and the industry as a whole? How do you see marketing of cannabis develop over the next few… Read more »
How Miami Mayor Francis Suarez is luring tech players from Silicon Valley and New York
Description: Suarez’s schedule and phone have blown up since he accidentally launched a Twitter campaign to make Miami the latest innovation hub in early December, when someone on the app suggested bringing Silicon Valley to the Sunshine State. His “How can I help?” response generated 2.3 million organic impressions alone, he says. Source: CNBC.com – video report… Read more »
8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger
Description: Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while CMOs must juggle intensified mandates around areas like data and commerce. Source: marketingdive.com Date: Jan 04, 2021 Link: https://www.marketingdive.com/news/8-trends-set-to-reshape-marketing-in-2021/592658/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-01-05%20Marketing%20Dive%20Newsletter%20%5Bissue:31705%5D&utm_term=Marketing%20Dive Questions for discussion: Pick the top three trends described in the article that you think are most relevant to marketers… Read more »
Chinese electric car company Nio doubles deliveries in 2020 as local competition ramps up for Tesla
Description: BEIJING — China’s homegrown Tesla rivals are racking up sales in the world’s largest auto market. Source: CNBC.com – video report Date: Jan 04, 2021 Link: https://www.cnbc.com/2021/01/04/chinese-electric-car-start-up-nio-doubles-deliveries-as-tesla-competition-rises.html Questions for discussion: How important do you think branding is for all of these competitors in the global market? Do you think Tesla remains a good investment at this… Read more »
Spotify made huge investments in podcasts — here’s how it plans to make them pay off
Description: Since 2019, Spotify has spent hundreds of millions of dollars investing in podcasts. Now it needs to show investors that bet will pay off. Source: CNBC.com – video report Date: Dec 19, 2020 Link: https://www.cnbc.com/2020/12/19/how-spotify-plans-to-make-money-from-podcasts.html Questions for discussion: Summarize how the podcasts will be handled as a revenue generator. Do you think this program makes sense… Read more »
Twitch and TikTok Help Breakthrough Artists to Bypass Big Music
Description: With concert venues closed, musical careers must be forged on streaming platforms instead. It’s been an awful year for the majority of artists who make most of their income from gigs and touring. Yet a small but growing number are harnessing the latest tech to break through on Spotify, YouTube and TikTok. Source: Bloomberg.com… Read more »
Tired Of The Social Media Rat Race, Journalists Move To Writing Substack Newsletters
Description: As a tech journalist for the website The Verge, Casey Newton established himself as something of a Silicon Valley institution. Known for a mix of original reporting and gimlet-eyed analysis, his writing has become essential reading for those who want to better understand the industry. Source: NPR.org Date: Dec 02, 2020 Link: https://www.npr.org/2020/12/02/941020719/tired-of-the-social-media-rat-race-journalists-move-to-writing-substack-newslett Questions for… Read more »
US telemedicine users will surpass 40 million this year
Description: This year, 41.7 million adults in the US will use telemedicine, representing 98.8% growth from a year prior, according to our latest estimates. Source: eMarketer.com Date: Nov 30, 2020 Link: https://www.emarketer.com/content/us-telemedicine-users-will-surpass-40-million-this-year?ecid=NL1001 Questions for discussion: What does the report say about the growth of telemedicine usage? How can this approach to medical service be better… Read more »
Applied Marketing, 2e
Canadian Edition
