Description: Zoom is poised to show another monster quarter when it reports results on Monday, with sales growth expected to top 300% for a second straight period. Source: CNBC.com – video report Date: Nov 29, 2020 Link: https://www.cnbc.com/2020/11/29/zoom-investors-look-to-post-pandemic-2021-even-with-big-q3-expected.html Questions for discussion: Explain the relationship of Zoom stock price to news releases about Covid-19 vaccines. What does… Read more »
Posts Categorized: Marketing Strategy
Cheese giant enters standoff with Canadian supermarkets over fines as pandemic supply challenges mount
Description: With demand high and production down because of COVID-19, producer balks at grocers’ fines for light shipments Source: FinancialPost.com Date: Nov 25, 2020 Link: https://financialpost.com/news/retail-marketing/cheese-giant-enters-standoff-with-canadian-supermarkets-over-fines-as-pandemic-supply-challenges-mount Questions for discussion: What are the reasons for the use of penalties? Do you think they can be justified at this time of Covid-19? How else can marketers deal… Read more »
SPOS #749 – Lee LeFever On Building A Lifestyle Business
Description: Here it is: Six Pixels of Separation – Episode #749 – Host: Mitch Joel. In the early days of blogging and podcasting (2004/2005), I spent a lot of time teaching business professionals about digital marketing and media. One of the more confounding technologies to explain was RSS – the way in which someone would subscribe to a… Read more »
Ulta Beauty strikes deal to open hundreds of shops at Target stores
Description: Target and Ulta Beauty announced a deal Tuesday to open makeup and skincare shops inside of hundreds of Target stores across the country. Source: CNBC.com Date: Nov 10, 2020 Link: https://www.cnbc.com/2020/11/10/ulta-beauty-strikes-deal-to-open-hundreds-of-shops-at-target-stores.html Questions for discussion: Why is this a good strategy for both firms? How would you suggest they promote the deal to their respective customer bases? How… Read more »
Canadians expected to boost Nintendo’s booming sales
Description: Canadians are expected to boost Nintendo’s (NTDOY) booming sales, as more flock to purchase the family-friendly console, experts say. Source: Yahoo.Finance.com Date: Nov 12, 2020 Link: https://ca.finance.yahoo.com/news/canadians-expected-to-boost-nintendos-booming-sales-projections-144440644.html Questions for discussion: What are the reasons given for Nintendo’s booming sales in Canada? How should Nintendo marketing strategy be orchestrated to take advantage of this trend?
Canopy Growth launches new CBD drinks in Canada, U.S. challenges loom
Description: Canopy Growth (WEED.TO)(CGC) has launched CBD-based drinks aimed at pushing beverage-based pot beyond occasions where it’s socially appropriate to get high. While the Canadian pot giant continues to expand its infused drinks lineup at home, challenges lay ahead as the company looks toward the American market. Source: Yahoo.Finance.com Date: Nov 05, 2020 Link: https://ca.finance.yahoo.com/news/canopy-growth-launches-new-cbd-drinks-in-canada-us-challenges-loom-112046506.html… Read more »
Increased Screen Time for Children and Teens Is Likely Here to Stay
Description: The screen-time wars are over in many households, with parents having surrendered en masse. In a period when large numbers of parents and school kids are stuck at home with one another, this is one battle many parents choose to forego, at least for now. Source: eMarketers.com Date: Nov 04, 2020 Link: https://www.emarketer.com/content/increased-screen-time-children-teens-likely-here-stay?ecid=NL1001 Questions… Read more »
The Resurgence of Branded Recipes for Home Cooks
Description: As consumers return to their kitchens and lean on reliable brands during an uncertain year, we revisit the great American marketing tactic: the branded recipe Source: AMA.org Date: Oct 09, 2020 Link: https://www.ama.org/marketing-news/a-tablespoon-of-trademark/ Questions for discussion: How does the marketing aimed at “cook-at-home” of yesterday compare to the strategies being used today? What are… Read more »
Shopify will partner with TikTok to woo more merchants
Description: Canadian e-commerce company Shopify said on Tuesday it will partner with TikTok to help its one million-plus merchants more easily advertise their products on the video-sharing app, as it looks to grow its customer base. Source: CNBC.com Date: Oct 27, 2020 Link: https://www.cnbc.com/2020/10/27/shopify-will-partner-with-tiktok-to-woo-more-merchants.html Questions for discussion: What are the promotional benefits to merchants as a result… Read more »
Opinion: Apple, Amazon, Facebook and Google all produce record sales amid Big Tech backlash
Description: Amid congressional tongue-lashing, antitrust issues and pandemic, Big Tech earnings soar again Source: MarketWatch.com Date: Oct 29, 2020 Link: https://www.marketwatch.com/story/apple-amazon-facebook-and-google-all-produce-record-sales-amid-big-tech-backlash-11604020309?mod=home-page Questions for discussion: Summarize what is happening at these tech firms and why? What sort of future do you see for these firms over the next six months? Explain your thinking and advice to… Read more »
Applied Marketing, 2e
Canadian Edition
