Facebook Creates $100 Million Program to Help Small Businesses Hurt by Coronavirus

Posted by & filed under Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: The help would be in the form of grants and ad credits, and up to 30,000 businesses will be eligible.

Source: TheStreet.com

Date: Mar 17, 2020

Link: https://www.thestreet.com/latest-news/facebook-100-million-dollar-program-to-help-small-businesses

Questions for discussion:

  • What are the program benefits to FB and its small business customers?
  • Do you think their small business clients will take advantage of the offer?
  • How might this program affect the FB brand going forward?