Top marketers pledge to take women’s sport to the ‘next level’

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy.

Description: The Women’s Sport Trust is pairing marketers from Sainsbury’s, Disney and Facebook with female athletes in a bid to amplify the message around women’s sport.

Source: MarketingWeek.com

Date: Jan 17, 2020

Link: https://www.marketingweek.com/marketers-support-womens-sport/

Questions for discussion:

  • What are the challenges facing marketers as they attempt to boost women’s sports?
  • What would you suggest to the thinkers and strategists involved?