Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy.

Description: The Women’s Sport Trust is pairing marketers from Sainsbury’s, Disney and Facebook with female athletes in a bid to amplify the message around women’s sport.


Date: Jan 17, 2020


Questions for discussion:

  • What are the challenges facing marketers as they attempt to boost women’s sports?
  • What would you suggest to the thinkers and strategists involved?