Description: When Nordstrom’s first full-line department store for women in Manhattan opens to the public on Thursday, at 225 West 57th Street, there will be a pop-up space for Everlane, a trendy women’s and men’s apparel brand that started on the internet and currently only has a handful of stores in the U.S. Source: CNBC.com Date: Oct… Read more »
Posts Categorized: Marketing Strategy
Sidewalk Labs closer to deal on Toronto ‘city of the future’ after two years of controversy, sources say
Description: If no deal is struck, Sidewalk will be left empty handed after investing more than $50 million to develop the plan Source: FinancialPost.com Date: Oct 24, 2019 Link: https://business.financialpost.com/technology/alphabet-is-closer-to-a-deal-on-contentious-toronto-smart-city Questions for discussion: How would you go about promoting the concept to all of the publics interested in this development? Do you think there is… Read more »
SPOS #692 – Alexa, Tell Me More About Smart Audio With James Vlahos
Description: In case you have not noticed, I could not be more bullish on the power of Smart Audio. From smart speakers and Alexa to Google’s voice assistant technology, chatbots and artificial intelligence. This space has been looked at analyzed in the book, Talk To Me – How voice computing will transform the way we live, work and think by James Vlahos. James… Read more »
High-performance? CBD-infused drinks for athletes coming as pot edibles are legalized
Description: 2nd phase of cannabis legalization creates wave of potential business opportunities Source: CBC.ca Date: Oct 17, 2019 Link: https://www.cbc.ca/news/business/cbd-drink-athletes-edibles-legalized-1.5322684 Questions for discussion: Summarize the marketing thinking, as reported in this article. What would you advise the firm? What possible problems do you see on the horizon?
What is a VSCO girl? Learn about the trend dominating teen fashion
Description: Young girls explain to TODAY’s Savannah Sellers what it means to be a VSCO girl, a new trend in girls’ fashion and social media. It comes with catchphrases like, “and I oop,” plus a uniform of baggy T-shirts, Birkenstocks, scrunchies, seashell chokers and more. Source: NBC.com – video report Date: Oct 11, 2019 Link:… Read more »
Connected TV Ad Spend Is Growing, but There Are Still Plenty of Challenges
Description: Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we look at connected TV’s limitations and what leaders in the industry think. Source: eMarketer.com Date: Oct 08, 2019… Read more »
Nearly all of the NBA’s Chinese partners have cut ties with the league
Description: Out of the 25 official partners listed on the NBA China website, 13 are Chinese businesses. So far, 11 of those companies have distanced themselves from the league amid escalating tensions between China and the NBA. Source: CNBC.com – video report Date: Oct 08, 2019 Link: https://www.cnbc.com/2019/10/09/nearly-all-of-the-nbas-chinese-partners-have-cut-ties-with-the-league.html Questions for discussion: What happened? What is… Read more »
Feeling burned: The first year of legal cannabis has been a complete disaster for investors
Description: The legalization of cannabis in Canada was supposed to be a catalyst — the most powerful one yet, investors and analysts alike thought — that would launch companies in the young but potent industry to new heights. Instead, nearly one year later, it has been a nightmare. Source: FinancialPost.com – video report Date: Oct… Read more »
Market Wrap: Netflix Needs to Cut Prices, Analyst Says
Description: Netflix should lower its price to $6 per month, according to a Needham note. Source: TheStreet.com – video report Date: Oct 03, 2019 Link: https://www.thestreet.com/video/market-wrap-netflix-needs-to-cut-prices-analyst-says-15114580 Questions for discussion: Do you agree with the recommendation to Netflix to cut prices and bring in advertising? What would you advise the firm?
As Silicon Valley faces a tech reckoning, biologists point to the next big opportunity
Description: At one of the world’s largest synthetic biology conferences this week, a food truck handed out papaya and yogurt samples to hundreds of attendees. The papaya wasn’t any ordinary papaya: It was a genetically engineered fruit that Dr. Dennis Gonsalves designed to be naturally resistant to the ringworm virus. Because of his invention, pesticide use dropped… Read more »
Applied Marketing, 2e
Canadian Edition
