Description: Shares of Hertz Global on Tuesday were up by as much as 13.3% after the car rental company named former Ford CEO Mark Fields as its interim chief executive officer. Source: CNBC.com – video report Date: Oct 05, 2021 Link: https://www.cnbc.com/2021/10/05/hertz-names-ex-ford-ceo-mark-fields-as-interim-ceo.html Questions for discussion: Why did the stock price jump? Do think the firm can recover?… Read more »
Posts Categorized: Marketing Strategy
Crown Royal 3D-prints immersive world for canned cocktails
Description: Crown Royal’s latest marketing effort nods to the metaverse — a buzzword referring to online spaces that bridge the real world with virtual ones — while throwing a spotlight on new ready-to-drink (RTD) canned cocktail offerings. Source: MarketingDrive.com – video report Date: Sep 27, 2021 Link: https://www.marketingdive.com/news/crown-royal-3d-prints-immersive-world-for-canned-cocktails/607208/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-09-27%20Marketing%20Dive%20Newsletter%20%5Bissue:36956%5D&utm_term=Marketing%20Dive Questions for discussion: Who is the target… Read more »
In Race for 5G, Alarm and Security Services Get Stuck in the Middle
Description: Covid-19 shutdowns and chip shortages have made it more difficult to upgrade devices and meet a deadline set by AT&T. Source: NYTimes.com Date: Sep 27, 2021 Link: https://www.nytimes.com/2021/09/24/technology/att-5g-race.html?utm_source=incthismorning Questions for discussion: What does the article say about the supply chain issues facing companies? How should the industry dealk with this issue? Should government be… Read more »
WASTE NOT, WANT NOT
Description: Two Quebec students create composting machine designed to make the process clean and easy. Source: Montrealgazette.com Date: Sep 25, 2021 Link: https://epaper.montrealgazette.com/article/282402697532421 Questions for discussion: What makes this product unique? Who is the target customer group for the unit? Do you think larger units that could handle the content from an apartment building would… Read more »
JPMorgan Chase is buying college financial aid platform Frank to deepen ties with students
Description: JPMorgan Chase has acquired college planning platform Frank to deepen relationships with students and their parents, CNBC has learned exclusively. Source: CNBC.com – video report Date: Sep 21, 2021 Link: https://www.cnbc.com/2021/09/21/jpmorgan-chase-is-buying-college-financial-aid-platform-frank.html Questions for discussion: How does this strategy make sense from a business growth point of view? How should start-ups like Frank, look at this deal?
This Is Why You Need to Adjust Your Ecommerce-Channel Strategy Today
Description: Ecommerce continues to grow and thrive, but companies must adapt to find real success. Source: Entrepreneur.com Date: Sep 21, 2021 Link: https://www.entrepreneur.com/article/385602 Questions for discussion: What does the report say about the changes and new thinking about adjusting strategies? Do you agree with this line of thinking? Do you think it applies across a… Read more »
Broadway is back — are high ticket prices, too?
Description: Even after an 18-month pause, the show must go on. Several Broadway productions are reopening this month, a crucial step in New York City’s road to recovery from the COVID-19 pandemic. On Tuesday, the Great White Way welcomed back such fixtures as “Hamilton,” “The Lion King,” “Wicked” and “Chicago.” Source: MarketWatch.com Date: Sep 15,… Read more »
SPOS #791 – Jim Lecinski On Artificial Intelligence In Marketing
Description: Here it is: Six Pixels of Separation – Episode #791 – Host: Mitch Joel. One of the first big companies that I spoke for was Google. It was in the early 2000s. The sales team was small, but growing. Google had just acquired YouTube, and they were holding a summit at their original Silicon Valley campus to engage… Read more »
Tech giants are rushing to develop their own chips – here’s why
Description: Not content with relying on standard chips that are in high demand, some of the world’s biggest tech firms are developing their own semiconductors. Source: CNBC.com – video report Date: Sep 06, 2021 Link: https://www.cnbc.com/2021/09/06/why-tesla-apple-google-and-facebook-are-designing-their-own-chips.html Questions for discussion: Why are tech companies interested in developing this area of the business? What are the advantages… Read more »
How Amazon’s cloud business generates billions in profit
Description: Every year since at least 2014, more than half of Amazon’s operating profit has come from the online retailer’s cloud division, Amazon Web Services, which provides online services and tools that software developers can stitch together to run websites and applications. Source: CNBC.com – video report Date: Sep 05, 2021 Link: https://www.cnbc.com/2021/09/05/how-amazon-web-services-makes-money-estimated-margins-by-service.html Questions for discussion: Are… Read more »
Applied Marketing, 2e
Canadian Edition
