Apple TV+ Hits Friday. Its Series (Mostly) Miss

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy.

Description: Netflix turned Hollywood on its head six years ago, or so the narrative goes. As it shifted from mail-order DVD company to streaming-service behemoth, its series brought movie stars to television at a time when such a transition was far more attention-getting than it is today. Moreover, they did so while at least emulating… Read more »

Facebook sued for age, gender bias in financial services ads

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Market Segmentation, Marketing Strategy, Metrics/Analytics, Product Brands and Branding, Relationship Marketing.

Description: (Reuters) – Facebook Inc <FB.O> was sued on Thursday in a proposed class action accusing it of discriminating against older and female users by withholding advertising for financial services such as bank accounts, insurance, investments and loans. Source: Yahoo.Finance.com Date: Oct 31, 2019 Link: https://uk.finance.yahoo.com/news/facebook-sued-age-gender-bias-183907492.html?guccounter=1 Questions for discussion: What is the basis for the… Read more »

Nordstrom wants its new Manhattan store to be a place where women can discover new brands

Posted by & filed under Innovation, Marketing Research, Marketing Strategy, Retail Marketing, Services Marketing.

Description: When Nordstrom’s first full-line department store for women in Manhattan opens to the public on Thursday, at 225 West 57th Street, there will be a pop-up space for Everlane, a trendy women’s and men’s apparel brand that started on the internet and currently only has a handful of stores in the U.S. Source: CNBC.com Date: Oct… Read more »

Sidewalk Labs closer to deal on Toronto ‘city of the future’ after two years of controversy, sources say

Posted by & filed under Global Marketing, Marketing Strategy, Services Marketing, Supply Chain.

Description: If no deal is struck, Sidewalk will be left empty handed after investing more than $50 million to develop the plan Source: FinancialPost.com Date: Oct 24, 2019 Link: https://business.financialpost.com/technology/alphabet-is-closer-to-a-deal-on-contentious-toronto-smart-city Questions for discussion: How would you go about promoting the concept to all of the publics interested in this development? Do you think there is… Read more »

SPOS #692 – Alexa, Tell Me More About Smart Audio With James Vlahos

Posted by & filed under Consumer/Buyer Behavior, Innovation, Market Segmentation, Marketing Strategy.

Description: In case you have not noticed, I could not be more bullish on the power of Smart Audio. From smart speakers and Alexa to Google’s voice assistant technology, chatbots and artificial intelligence. This space has been looked at analyzed in the book, Talk To Me – How voice computing will transform the way we live, work and think by James Vlahos. James… Read more »

High-performance? CBD-infused drinks for athletes coming as pot edibles are legalized

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: 2nd phase of cannabis legalization creates wave of potential business opportunities Source: CBC.ca Date: Oct 17, 2019 Link: https://www.cbc.ca/news/business/cbd-drink-athletes-edibles-legalized-1.5322684 Questions for discussion: Summarize the marketing thinking, as reported in this article. What would you advise the firm? What possible problems do you see on the horizon?

What is a VSCO girl? Learn about the trend dominating teen fashion

Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: Young girls explain to TODAY’s Savannah Sellers what it means to be a VSCO girl, a new trend in girls’ fashion and social media. It comes with catchphrases like, “and I oop,” plus a uniform of baggy T-shirts, Birkenstocks, scrunchies, seashell chokers and more. Source: NBC.com – video report Date: Oct 11, 2019 Link:… Read more »

Connected TV Ad Spend Is Growing, but There Are Still Plenty of Challenges

Posted by & filed under Consumer/Buyer Behavior, Innovation, Marketing Strategy.

Description: Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we look at connected TV’s limitations and what leaders in the industry think. Source: eMarketer.com Date: Oct 08, 2019… Read more »

Nearly all of the NBA’s Chinese partners have cut ties with the league

Posted by & filed under Global Marketing, Marketing Strategy.

Description: Out of the 25 official partners listed on the NBA China website, 13 are Chinese businesses. So far, 11 of those companies have distanced themselves from the league amid escalating tensions between China and the NBA. Source: CNBC.com – video report Date: Oct 08, 2019 Link: https://www.cnbc.com/2019/10/09/nearly-all-of-the-nbas-chinese-partners-have-cut-ties-with-the-league.html Questions for discussion: What happened? What is… Read more »

Feeling burned: The first year of legal cannabis has been a complete disaster for investors

Posted by & filed under Consumer/Buyer Behavior, Marketing Research, Marketing Strategy.

Description: The legalization of cannabis in Canada was supposed to be a catalyst — the most powerful one yet, investors and analysts alike thought — that would launch companies in the young but potent industry to new heights. Instead, nearly one year later, it has been a nightmare. Source: FinancialPost.com – video report Date: Oct… Read more »