Spotify made huge investments in podcasts — here’s how it plans to make them pay off

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Services Marketing.

Description: Since 2019, Spotify has spent hundreds of millions of dollars investing in podcasts. Now it needs to show investors that bet will pay off.

Source: CNBC.com – video report

Date: Dec 19, 2020

Link: https://www.cnbc.com/2020/12/19/how-spotify-plans-to-make-money-from-podcasts.html

Questions for discussion:

  • Summarize how the podcasts will be handled as a revenue generator.
  • Do you think this program makes sense for all parties involved?
  • What would you advise the parties?