Description: It doesn’t seem right that most of the industry uses a template built on three layers which are each mostly wrong and not strongly supported by marketing science. Source: MarketingWeek.com Date: Sep 01 2021 Link: https://www.marketingweek.com/sales-funnel-100-years/ Questions for discussion: Summarize what the article says about what is wrong with the sales funnel model…. Read more »
Posts Categorized: Marketing Strategy
Jessica Simpson to Buy Her Name From Bankruptcy for $65 Million
Description: (Bloomberg) — Jessica Simpson’s family offered to buy the singer-turned-fashion entrepreneur’s brand out of bankruptcy for $65 million, a lawyer said in court Wednesday. Source: Yahoo.Finance.com/Bloomberg.com Date: Sep 01, 2021 Link: https://finance.yahoo.com/news/jessica-simpson-buy-her-name-203222867.html Questions for discussion: What is the value of this brand with respect to any future marketing effort? Do you think… Read more »
‘A disaster’: Why Bay Street turned on Freshii after growth plans flopped
Description: It’s not that long ago that Matthew Corrin was everywhere as the face of a nascent healthy eating trend that was trying to shake Canadians out of their burgers-and-fries habits. Source: BNNBloomberg.com – video report Date: Sep 01, 2021 Link: https://www.bnnbloomberg.ca/a-disaster-why-bay-street-turned-on-freshii-after-growth-plans-flopped-1.1642085 Questions for discussion: Do you think the PR stunts were valuable… Read more »
American Eagle shares drop after revenue falls short, e-commerce sales slow from last year
Description: American Eagle shares tumbled Thursday after the company reported fiscal second-quarter revenue short of analysts’ estimates, as its e-commerce business decelerated compared with the prior year. Source: CNBC.com – video report Date: Sep 02, 2021 Link: https://www.cnbc.com/2021/09/02/american-eagle-aeo-q2-2021-earnings.html Questions for discussion: Explain the problems retailers like American Eagle are facing as they adapt to the ever… Read more »
Global Brands Find It Hard to Untangle Themselves From Xinjiang Cotton
Description: Under pressure to renounce cotton harvested in a Chinese region marked by gruesome repression, they face a backlash from nationalist Chinese consumers. Source: NYTimes.com Date: Apr 06, 2021 Link: https://www.nytimes.com/2021/04/06/business/xinjiang-china-cotton-brands.html Questions for discussion: What are the issues facing these manufacturers in China? How do their decisions in this matter affect their global presence with… Read more »
Meet the 7-year-old who asked Old Navy to put pockets in girls’ jeans
Description: Learning to write persuasive letters in first grade, 7-year-old Kamryn Gardner wrote to Old Navy, asking them to put real pockets in girls’ jeans – and the retailer responded by sending her jeans with pockets! Joining TODAY live with her parents, Kamryn says “I was very excited … I thought it was a birthday… Read more »
Why Dollar Shave Club Co-Founder Michael Dubin No Longer Believes in DTC
Description: Dubin says the startup world has changed since he launched his men’s grooming brand 10 years ago. Here’s his advice for today’s founders. Source: INC.com Date: Mar 31, 2021 Link: https://www.inc.com/cameron-albert-deitch/michael-dubin-dollar-shave-club-lessons-ecommerce.html?utm_source=incthismorning Questions for discussion: Why does Michael Dubin no longer believe in the DTC model that made him a success? What else does he… Read more »
Canadian Tire Pads Inventories to Avoid Repeat of 2020 Shortages
Description: Canadian Tire, one of the country’s best known retailers, spent most of 2020 scouring the global economy for products customers wanted. The main change to its supply chain this year, though, is not where it orders from, but when. Source: Bloomberg.com Date: Mar 23, 2021 Link: https://www.bloomberg.com/news/newsletters/2021-03-23/supply-chains-latest-canadian-tire-pads-inventories-for-2021?srnd=premium-canada Questions for discussion: What were the problems… Read more »
Bigger Than Basketball: Dove Celebrates Black Men Who Paint, Write And… Quilt
Description: Dove Men+Care has been on a mission to focus on Black men — so often revered only on the court — as much more. Its newest effort, timed to basketball’s biggest moment, focuses on that multidimensionality in a new way. Source: MediaPost.com Date: Mar 19, 2021 Link: https://www.mediapost.com/publications/article/361497/bigger-than-basketball-dove-celebrates-black-men.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121788&hashid=_gxgV2JzR9yfKV-QegolPA Questions for discussion: Explain the rationale… Read more »
Burger King Tweets “Women Belong in the Kitchen,” And Social Media Is on Fire
Description: The message is accompanied by a thread in which the company explains that it is launching a scholarship program to encourage female employees to pursue a culinary career and reduce the gender gap in this sector. Source: Entrepreneur.com Date: Mar 08, 2021 Link: https://www.entrepreneur.com/article/366745?utm_source=newsletter&utm_medium=email Questions for discussion: What do you think about this social… Read more »
Applied Marketing, 2e
Canadian Edition
