Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding.

Description: BEIJING — China’s homegrown Tesla rivals are racking up sales in the world’s largest auto market.

Source: – video report

Date: Jan 04, 2021


Questions for discussion:

  • How important do you think branding is for all of these competitors in the global market?
  • Do you think Tesla remains a good investment at this time?