Description: Nearly 3 in 5 internet users worldwide are concerned with bad customer service when deciding to make an online purchase from a brand, meaning brands that don’t prioritize the consumer could be, in the words of Julia Roberts in “Pretty Woman,” making a “big mistake. Big. Huge.” Source: eMarketer.com Date: Jan 25, 2021 Link: https://www.emarketer.com/content/customer-always-right-reason-why-60-of-internet-users-hesitate-shopping-online Questions for… Read more »
Posts Categorized: Marketing Research
Feds halt sun-destination flights, impose new travel quarantines
Description: OTTAWA – Canada’s main airlines are suspending service to popular sun destinations while travellers returning from abroad will quarantine in a designated hotel as they await results of a COVID-19 test administered at the airport, Prime Minister Justin Trudeau announced Friday. Source: BNNBloomberg.com – video report Date: Jan 29, 2021 Link: https://www.bnnbloomberg.ca/feds-halt-sun-destination-flights-impose-new-travel-quarantines-1.1556033 Questions for discussion:… Read more »
Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use
Description: The good news is that consumer time spent with media surged during 2020. The bad news is their share of time spent with media supported primarily by advertising dollars fell to its all-time low, according to the latest edition of PQ Media’s annual Global Consumer Media Usage Forecast. Source: MediaPost.com Date: Jan 20, 2021 Link:… Read more »
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube’s audio ads
Description: eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube’s 15-second audio ads, and which sports Americans are currently most comfortable attending in-person. Source:… Read more »
This film shows off virtual reality’s growing potential to compete with movies, TV, and gaming as our dominant form of entertainment
Description: The short VR film Baba Yaga, released on Facebook’s Oculus headsets, shows off the new medium’s narrative potential Source: MarketWatch.com Date: Jan 16, 2021 Link: https://www.marketwatch.com/story/virtual-reality-made-me-want-to-get-into-bed-with-glenn-close-how-it-could-change-storytelling-forever-11610718372?mod=home-page Questions for discussion: What are the marketing issues related to the growth of VR development? How would you go about developing this company?
8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger
Description: Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while CMOs must juggle intensified mandates around areas like data and commerce. Source: marketingdive.com Date: Jan 04, 2021 Link: https://www.marketingdive.com/news/8-trends-set-to-reshape-marketing-in-2021/592658/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-01-05%20Marketing%20Dive%20Newsletter%20%5Bissue:31705%5D&utm_term=Marketing%20Dive Questions for discussion: Pick the top three trends described in the article that you think are most relevant to marketers… Read more »
A Canadian ‘Buy Local’ Effort Fights Amazon on Its Own Turf
Description: A website called Not Amazon was created to drive sales to more than 4,000 independent stores in four cities. The initiative aims to keep expanding. Source: NYTimes.com Date: Jan 02, 2021 Link: https://www.nytimes.com/2021/01/02/business/not-amazon-canada.html Questions for discussion: Explain the branding strategy of “Not Amazon”? How is it beyond “buy local” branding? Who do you think… Read more »
It’s no surprise that Amazon, Berkshire, JPM health venture Haven is disbanding: Experts
Description: The news that Haven, the joint health-care venture between Amazon (AMZN), Berkshire Hathaway (BRK-A, BRK-B) and JPMorgan (JPM), will disband next month came as no surprise to many health care experts. Source: Yahoo.Finance.com – video report Date: Jan 04, 2021 Link: https://ca.finance.yahoo.com/news/its-no-surprise-that-amazon-berkshire-jpm-health-venture-haven-is-disbanding-experts-213818212.html Questions for discussion: Why did Haven fail to disrupt the health care industry? How significant… Read more »
Connecting the dots: Reflections on the Canadian Digital Marketing Pulse Survey
Description: The Canadian Digital Marketing Pulse Survey (conducted by Ipsos) surveys marketers, agencies, and consumers to provide a snapshot of digital marketing trends in Canada. I Source: the-cma.org Date: Dec 17, 2020 Link: https://www.the-cma.org/about/blog/Connecting-the-dots-Reflections-on-the-Canadian-Digital-Marketing-Pulse-Survey Questions for discussion: Summarize the key findings in the survey. What do you think marketers should be learning from the research?
Your movie theater experience is going extinct
Description: The theatrical window isn’t broken, but it is full of cracks. Like so many other digital trends that have been accelerated by Covid-19, the way we watch theatrical releases saw big changes throughout 2020. The most significant shake-up: On Thursday, AT&T’s WarnerMedia announced that all 2021 theatrical releases from Warner Bros. will debut simultaneously on HBO… Read more »
Applied Marketing, 2e
Canadian Edition
